Logo Design Principles
Articles about logo design principles.
167 posts
How to Audit Bad AI Logos and Identify Necessary Fixes
Audit AI-generated logos for raster wrappers, broken type and noisy paths, then record the vector rebuilds required before design or delivery.
Logo design evaluation
Evaluate a logo as vector artwork: geometry, type, colour, scalability and delivery, so you can approve, revise or prepare a mark for use.
NBC Logo 1979: Evaluating the Design Transition
What the 1979 NBC logo was, how it bridged the 1975 N and the later peacock, and what to check before using a vector version of it.
Washington’s Former Redskins Identity: Evaluating the New Logo
What replaced the Redskins logo? A clear guide to Washington's interim mark, the 2022 Commanders 'W', how the rebrand unfolded, and what to know before using the vector artwork.
Worst Logo Designs: Practical Audit Lessons, Including Pro Sports Examples
What makes a pro sports logo widely judged a failure, and how to audit any logo's vector artwork, file structure and usage rights before you rely on it.
Bad Logo Examples: How to Identify Problems Before a Redesign
Common bad logo examples and how to inspect them: design weaknesses versus vector artwork defects, file checks, use tests, and how to choose between rebuilding and redesigning.
Bad Logo Designs: Practical Evaluation of Design Failures
How to judge bad logo designs: the visual failures to look for, the vector file problems that look fine on screen, and how to check a logo before you use it.
Elements of a good logo
What makes a logo effective: simplicity, distinctiveness, fit, legibility and versatility, plus how clean vector construction and sensible do's and don'ts support them.
Top 10 Worst Logos: What Went Wrong and What Vector Designers Can Learn
Ten widely criticized logo redesigns and marks, why they drew backlash, and the practical vector-artwork lessons each one offers designers and brand teams.
Logo Best Practices: What Separates a Good Logo from a Bad One
A practical guide to logo best practices: simplicity, scalability, legibility, colour and vector asset quality, with a side-by-side look at good and bad logo traits.
Wrong Logos: How to Tell When a Logo File Isn't the One You Need
A practical guide to spotting a wrong logo file: incorrect versions, raster images disguised as vectors, mismatched colours or fonts, and artwork you aren't permitted to alter.
Logo best practices
Logo best practices explained through observable design details: simplicity, scalability, one-color performance, legible type and clean vector assets, plus a good vs bad logo comparison.