Logo Design Principles
Articles about logo design principles.
167 posts
Logo Design Gone Wrong: How to Identify Problems Before a Redesign
Inspect vector paths, type, color and scale to spot a failing logo, separate construction faults from concept faults, and decide repair, redraw or redesign.
Good and bad logo design
How to tell strong logo design from weak construction: simplicity, path geometry, type handling, and files that actually work in print and digital use.
OGC logo fail: audit the design problem and redesign lessons
Audit what a failed OGC logo usually means for vector artwork, which checks separate a design flaw from a file problem, and the redesign lessons that follow.
Simply Southern Logo Controversy: A Design Evaluation
A measured design evaluation of the Simply Southern logo as vector artwork: what is under discussion, what remains undocumented, and what that means for files, fonts, trademarks and use.
Five Characteristics of a Good Logo: Practical Evaluation Criteria
Simple, memorable, timeless, versatile, appropriate: five practical tests for judging a logo, and how each shows up in vector artwork and file delivery.
Orlando Magic logos: evaluating the identity across versions
A practical assessment of Orlando Magic logo versions, how the identity is built, and what vector artwork, previews and trademark rules mean for use.
15 Corporate Logo Fails: Practical Lessons for Redesign Audits
Fifteen widely discussed corporate logo misfires, read as a redesign audit: what broke, what to check in vector artwork, and how file delivery affects a rebrand.
What Makes a Good Logo: Practical Redesign Audit Criteria
Practical criteria for auditing vector logo artwork before a redesign: path quality, editability, type, scale, color, and delivery fitness.
Choosing a Logo Design: How to Compare the Original and Redesign Options
Compare an original logo and a redesign on geometry, type, spacing, color, scale, and editability, then choose by intended use.
Good Logos vs Bad Logos: A Practical Design Audit with Before-and-After Fixes
A practical audit of what separates a strong logo from a weak one, with observable vector checks and before-and-after fixes you can apply to a mark.
Super Bowl Logo Controversy: Evaluating the Design Criticism
Assess Super Bowl lockup criticism through vector structure, scalability, file formats, and trademark limits so you can judge the artwork as a working asset.
Worst Olympic Logos: Design Problems and Redesign Lessons
A practical reading of Olympic emblems that fail as working marks, the vector-construction problems behind that failure, and redesign checks for identity artwork.