Logo Design Principles
Articles about logo design principles.
167 posts
Elements of a Good Logo
The core elements of a good logo (simplicity, distinctiveness, scalability, one-colour versatility and clean vector construction), plus practical do's and don'ts.
Top 10 Worst Logos: What Went Wrong and What Vector Designers Can Learn
An editorial look at ten of the most criticized logos and redesigns, what made them fail, and how those failures relate to vector artwork, scaling and file delivery.
Wrong Logos: How to Tell When a Logo File Is Not the Artwork You Need
A practical guide to spotting a wrong logo file: outdated versions, raster images disguised as vectors, missing fonts, wrong variants and usage-rights problems.
Famous Bad Logos: Design Problems and Redesign Lessons
A practical look at famous logo failures, the vector design problems behind them, and what the redesign lessons mean for editable artwork and logo file delivery.
Bad Sports Logos: A Practical Design Audit
A practical assessment of why some sports logos fail as vector artwork, how badge-style detail, gradients, type and mascot complexity affect reproduction, and what to check before using an editable logo file.
The Worst Logos: A Practical Design Audit
A practical audit of what makes a logo fail, focused on vector artwork quality, common design breakdowns and what to check before using an editable logo file.
Good and bad logo examples: practical criteria for a redesign audit
Use practical vector logo criteria to audit good and bad logo examples before a redesign: scalable artwork, delivery formats, editability, color, typography, and licensing gaps.
Worst Baseball Logos: A Practical Design Audit
A practical audit of the weakest baseball logo designs, focusing on vector artwork structure, readability, scalability and file delivery problems.
How to Evaluate Whether a Logo Is Effective
Practical steps to evaluate a logo for clarity, contrast, scaling, color, and file readiness across cameras, screens, and video calls.
How to Evaluate a Logo Design and Give Actionable Feedback
Learn a practical process for evaluating a logo design and turning observations into clear, actionable feedback without vague reactions.
Wrong logos
A practical assessment of what makes a logo wrong, with a focus on vector artwork, file delivery and the implications of using incorrect files.
Worst Apprentice Logos: Design Problems and Redesign Lessons
A practical review of common vector logo failures in apprentice work, with targeted checks and corrections for paths, fonts, colors, scaling and file delivery.