Logo Design Principles
Articles about logo design principles.
167 posts
Bad Company Logos: Design Problems to Look for Before a Redesign
A practical guide to identifying vector logo design problems before a redesign, covering path quality, fonts, colors, scaling, transparency, and file delivery checks.
Good and Bad Logo Design Examples: Evaluating What Works
A practical assessment of good and bad logo design examples, focused on vector path quality, editability, typography, scalability and file delivery.
Pepsi Logo Manifesto: Assessing the Design Rationale
A practical, evidence-led assessment of the Pepsi logo manifesto, explaining what the document actually says and how that affects preparing editable vector logo artwork.
Amazon Logo Controversy: What to Examine in the Design
A practical vector-design review of the Amazon logo controversy, covering the arrow, typography, path quality, editability and file delivery concerns.
Bad Logo Examples: Identifying Problems Before a Redesign
Assess common bad logo failures in vector artwork, path structure, fonts, colors and file delivery before starting a redesign.
Worst NBA Logos: Design Problems and Evaluation Criteria
A practical assessment of widely criticized NBA logos, the vector-editing problems they create, and how to evaluate logo artwork files.
Bad Logos: How to Identify Design Problems Before a Redesign
Learn how to spot the design problems that make a bad logo: busy details, broken contrast, weak scaling, bad type, and unsafe file practices.
Ugly Logos: How to Identify Design Problems and Evaluate Improvements
Learn a practical workflow for spotting weak logo design, checking common problem areas, and evaluating whether a redraw actually improves the mark.
Logo Fails: How to Identify What Went Wrong
Learn how to diagnose common logo failures, distinguish a weak concept from a technical export problem, and check the most useful corrections.
Pepsi Logo Design Document: Evaluating the Redesign Rationale
A practical audit of the Pepsi logo redesign: observable design details, documented rationale, and gaps in the public design evidence.
Bad Logo Designs: Problems to Identify Before a Redesign
A practical logo redesign audit covering common bad logo design problems, observable visual cues, likely causes, and targeted corrections.