Logo Design Principles
Articles about logo design principles.
167 posts
Top 10 Worst Logos: What Vector Design Reveals About Bad Branding
A measured assessment of ten famously criticized logos, focusing on why they fail as editable vector artwork and what that means for practical brand use.
Logo design evaluation
How to evaluate logo artwork as vector geometry: path quality, type handling, colour, and delivery readiness, without treating a file format as proof of usability.
Elements of a good logo
A practical look at what makes a logo work in vector form: shape, contrast, scalability, color, type, and the do’s and don’ts of editable artwork.
Logo Best Practices: What Separates a Good Logo from a Bad One
A practical guide to logo design principles: simplicity, scalability, one-colour use, legibility and clean vector construction, with a good-vs-bad comparison.
Top 10 Worst Logos: What Went Wrong and What Vector Designers Can Learn
An editorial look at ten widely criticised logos, from London 2012 to Gap and Kia, and the vector design lessons behind each one.
Wrong Logos: How to Tell You Have the Wrong Vector Logo File
What makes a logo file wrong, how to check whether a vector logo really contains editable paths, and why downloading a logo isn't permission to change or use it.
Logo Revamp Meaning: Understanding and Evaluating a Logo Redesign
A logo revamp is a planned rebuild of an existing mark as vector artwork. Learn what it means, how it changes paths and files, and how to evaluate the result.
Logo Fails: How to Identify Design Problems and Evaluate a Redesign
Spot logo design problems in vector artwork, diagnose path, type, and scaling failures, and judge whether a redesign is ready to use.
Meta logo design review: evaluating the visual identity
A practical review of Meta’s infinity mark and wordmark for vector logo work, covering form, scalability, delivery fitness, and the gap between files and usage rights.
How to Make a Logo Look Professional: A Practical Redesign Audit
Audit a logo’s paths, type, contrast and scale, then rebuild the artwork so the mark holds up in real vector delivery.
Street Fighter 6 Logo: Evaluating the Design and Reddit Feedback
What the Street Fighter 6 logo is, how Reddit talks about it, and what that means for vector files, editability, and legal use.
Modified logo design
How to modify a logo as vector artwork: path geometry, type handling, evaluation, and files ready for digital and print use.