Logo Design Principles
Articles about logo design principles.
167 posts
Failed Logo Designs: How to Identify What Went Wrong
Diagnose a failing logo: separate design flaws from artwork defects, run stress tests, and trace blurry, broken, or mis-rendered vector files to their cause.
Nationals vs. Walgreens Logo: Evaluating Visual Similarity
How similar are the Washington Nationals curly W and the Walgreens script W? A side-by-side look at the overlapping design traits, the differences, and what the evidence can and cannot settle.
Rules to Design a Logo
Practical rules for designing a logo that works as clean vector artwork: the five commonly cited elements, dos and don'ts, path construction, type handling and file delivery.
Myntra Logo Controversy: Evaluating the Design and Its Revision
What the Myntra logo controversy was about, how the mark was revised in 2021, and what it means for anyone sourcing or preparing Myntra vector logo files today.
Worst Logo Designs of All Time
A practical guide to the most widely criticised logo designs, what makes them fail as vector artwork, and how to avoid the same problems when preparing logos for digital and print use.
What to Do When a Logo Design Is Stolen
A practical guide to identifying stolen logo artwork, checking vector file provenance, documenting infringement, and preparing clean replacement artwork for digital and print use.
Really bad logos
What makes a logo fail as vector artwork, how those faults show up in paths, type and delivery files, and what to fix before you use or rebuild it.
Worst Football Logos: Design Problems and Redesign Lessons
What makes a football logo poorly designed, how those flaws show up in vector artwork, and what redesigns can learn about simplicity, scaling and file delivery.
Elements of a Good Logo: What Makes a Mark Work, and How Vector Artwork Supports It
The core elements of a good logo: simplicity, distinctiveness, legibility, scalability, flexible colour and a clean vector structure, plus practical do's and don'ts.
Wrong Logos: How to Tell You Have the Wrong Logo File
How to spot a wrong logo file, whether it is outdated, unofficial, the wrong variant or a raster image posing as vector, and what to check before you use it.
Logo Best Practices: What Separates a Good Logo From a Bad One
A practical guide to logo best practices: simplicity, legibility, scalability, one-colour performance and clean vector construction, with a good-versus-bad comparison and checks you can run on any logo file.
Logo Design Evaluation: How to Judge Both the Design and the Vector Artwork
A practical guide to evaluating a logo: test the design for legibility and versatility, then inspect the vector paths, type, color and file setup before you accept or deliver it.