Myntra Logo Controversy: Evaluating the Design and Its Revision

The short answer

The controversy concerns the stylized M logo used by Myntra, the Indian fashion e-commerce platform owned by Flipkart. In early 2021, a complaint filed with the Mumbai Police cyber cell by an activist from a Mumbai-based NGO alleged that the logo's overlapping shapes could be read as an offensive depiction of a woman. Police officials publicly stated that Myntra had agreed to modify the logo, and the company rolled out a revised version across its app, website and packaging shortly afterward. The mark in use since then is the revised one. Any older file showing the original geometry is outdated.

No source documents were supplied for this article. The account above reflects widely reported public coverage from the time. Exact dates, the precise wording of the complaint and any official statements from Myntra should be checked against primary reporting before you cite them.

Which logo is under discussion

Both versions of the logo use the same concept: a letter M built from folded, ribbon-like bands in a warm gradient running from yellow and orange into pink and magenta. The complaint focused on how the bands overlap in the original version, where the negative shapes and folds created the reading the complainant objected to. The revision kept the gradient palette and the folded-ribbon M, but reshaped the overlapping sections so that the contested reading no longer appears. The brand stayed recognizable. The geometry changed.

Evaluating the design and the revision

This section is editorial judgment, not documented fact. The episode shows a known risk of abstract monograms built from overlapping forms. Negative space and implied shapes can suggest figures the designer never intended, and that risk grows as a mark is seen at scale by a large, varied audience.

The revision is a conservative fix. It addressed the specific objection by reworking the overlaps instead of replacing the identity. That approach protected brand recognition and avoided a full rebrand, but it also means the two versions look similar at small sizes. That similarity matters in practice, because outdated files are easy to mistake for current ones.

What this means for vector logo files

• Confirm the version: compare any file you find against the logo currently shown in Myntra's own app or site. Many free logo repositories still host artwork made before 2021.
• Do not judge a file by its extension: an SVG, EPS, AI or PDF can contain an embedded raster image or a low-resolution preview instead of editable paths. Open the file in a vector editor and check for genuine path geometry before relying on it.
• Check the gradients: the Myntra mark depends on multi-stop gradients. A properly built vector file should keep them as editable gradient fills, not as flattened bitmaps or many stepped shapes.
• Separate download from permission: being able to download a logo file does not grant permission to modify the artwork or to use the Myntra name and mark. The logo is a trademark, and uses beyond neutral reference, such as editorial or identification uses, generally need authorization from the owner.

Gaps to flag

The supplied material does not establish the following:
• who designed the original or revised mark
• whether Myntra published official vector assets or brand guidelines for the revision
• the exact rollout timeline across all channels
• any cost associated with the change
Anyone who needs these details should look for official statements or brand resources from Myntra.