Logo Design Principles
Articles about logo design principles.
167 posts
Stacked Logo vs Horizontal Logo: How to Evaluate Both Layouts
Compare stacked and horizontal logo layouts for cameras, microphones, video calls, and image tools. Learn what to check before choosing a format.
Firefox’s Minimalist Logo: A Before-and-After Design Audit
A practical design audit of the Firefox minimalist logo, comparing the earlier detailed mark with the simplified vector artwork and what the change means for editable logo files.
Logo Design Fails: A Practical Checklist for Auditing a Redesign
A practical checklist for auditing a logo redesign, with focus on vector logo artwork, editable structure and file delivery.
Elements of a good logo: what makes vector logo artwork effective
A practical assessment of the elements of a good logo, covering shape, colour, typography, scalability and vector file preparation.
Pepsi’s Logo Design Diagram: Evaluating the Redesign Rationale
A practical assessment of Pepsi’s vector logo structure and redesign rationale, focused on what a design diagram can and cannot tell you about editable artwork.
Worst Football Logos: A Practical Design Audit
A practical audit of badly designed football logos, what makes vector artwork fail in use, and what to check before editing or delivering a club crest.
Worst Olympic Logos: A Practical Design Audit
A practical, evidence-led audit of poorly received Olympic logos, focused on the vector design, editable artwork structure and logo file delivery issues that cause problems in real use.
Worst Logos: Design Problems and Practical Audit Lessons
A practical, measured review of commonly criticized logos, separating documented trademark and identity decisions from raster, path, color, scaling and export checks that matter in vector logo files.
Worst Logos Fixed: Practical Before-and-After Redesign Evaluation
Use a practical before-and-after method to evaluate what made a weak logo fail and whether a redesign actually fixes it.
Logo best practices: practical checks before you redraw or export
A practical logo checklist for small business owners and designers: clarity, color, type, sizing, file formats, and how to test a logo before export.
Good Logo vs Bad Logo: Practical Criteria for a Redesign Audit
Audit a logo before a redesign: compare scalability, contrast, typography, shape clarity, color behavior and file readiness with practical checks.
Top 10 Worst Logos: Vector Design Lessons From High-Profile Failures
A practical review of ten often-cited worst logos, what makes them fail as symbols, and what those failures teach about editable vector artwork and logo file delivery.