Logo Design Principles
Articles about logo design principles.
167 posts
Bad Logo Design Examples: How to Identify Problems in a Logo Audit
Learn how to spot bad logo design with practical examples and a simple audit checklist. Improve clarity, contrast, scaling, and file readiness.
Elements of a Good Logo: Criteria for a Redesign Audit
A practical audit checklist for evaluating vector logo artwork before a redesign, based on identifiable file properties rather than filename or extension alone.
Similar Logos: How to Evaluate Distinctiveness During a Redesign Audit
Practical steps for comparing similar logos during a redesign audit, checking distinctiveness, and deciding what to change without inventing measurements.
Poor Logo Design Examples: How to Identify Design Problems
Learn how to spot poor logo design examples by checking shape, spacing, contrast, type, and file use. Practical steps for identifying questionable logos and correcting common problems.
Logo Refinement: How to Improve an Existing Logo
Practical steps to refine an existing logo in a browser-based editor: clean up shapes, test contrast, check sizes, and export the corrected files.
Worst Brand Logos: Evaluating Design Problems in Specific Examples
A practical vector-logo assessment of widely criticized brand marks, what makes them fail, and the editable artwork checks that matter.
How to Check Whether Your Logo Design Already Exists
Practical steps to check whether a logo design already exists, what you can verify yourself, and why a manual search is not a full legal clearance.
Worst Corporate Logos: Design Problems to Look For in a Redesign
A practical assessment of common corporate logo failures and the vector artwork checks to apply when planning or evaluating a redesign.
Bad Logo Design Examples: Identify Failures in Real Logos
Learn how to spot ineffective vector logos, identify common bad logo design failures, and find the correct editable logo artwork without mistaking raster previews for vector files.
Worst Company Logos: Design Problems to Check in a Redesign Audit
A practical vector-logo audit guide: identify common design problems in weak company logos and verify editable artwork, paths, fonts, colors, scaling and export quality.
Worst Sports Logos: Design Problems to Check Before a Redesign
A practical review of common vector artwork problems in poorly designed sports logos, with checks to make before starting a redesign.
Bad Logo Examples: Recognizing Problems Before a Redesign
Use bad logo examples to identify vector artwork problems before a redesign, including path, font, color, scaling, transparency, import and export issues.