Articles
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New Titans Logo 2026: Evaluating the Claimed Redesign
An evidence-led look at the claimed 2026 Titans logo: what is actually documented, how to judge vector artwork, and what that means for practical use.
Mac Logo Evolution: Before-and-After Evaluation
Evaluate how the Mac apple mark changed from striped color construction to a simplified silhouette, and what that means for vector artwork, files and use.
Roblox’s 2007 Logo vs. Later Versions: A Design Audit
A design audit of Roblox’s 2007 all-caps wordmark against later icon-led versions, covering geometry, type, color, scale, and when each mark is the right asset.
JPMorgan Chase’s New Logo: A Before-and-After Evaluation
A practical before-and-after look at JPMorgan Chase’s identity as vector artwork: geometry, file structure, and what a logo file actually lets you edit or use.
PSG Logo Redesign: Evaluating the Visual Changes
Assess the Paris Saint-Germain crest redesign: circular geometry, ring lettering, vector construction, and what those visual changes mean in production.
Why Did PwC Change Its Logo? A Before-and-After Audit
Why PwC replaced its earlier lockup with the compact pwc wordmark, what that change means in vector artwork, and how to judge the files for real production use.
Android Logo Evolution: Before-and-After Evaluation
A practical before-and-after evaluation of the Android robot and wordmark as vector artwork, covering construction, file types, and trademark limits.
WWF Logo Evolution: Before-and-After Evaluation
A before-and-after evaluation of the WWF panda mark: how it was simplified, how that change maps to vector construction, and what it means for files and use.
Xfinity Logo History: Evaluate the Changes Before and After
Compare Xfinity’s 2010 launch mark with later simplified versions, and what those shifts mean for vector construction, files and practical use.
PwC Logo Redesign: Before-and-After Evaluation
A practical before-and-after evaluation of the PwC wordmark change, covering vector artwork structure, file checks, and limits on reuse.
Jontymaster Logo Evolution: Before-and-After Evaluation
What a before-and-after reading of the Jontymaster logo can confirm from artwork structure, which historical claims remain unverified, and how vector files, rasters and usage rights should be judged.
How to Audit a Logo Redesign Using Gestalt Principles
Audit a logo redesign by testing figure-ground, grouping and closure, then confirm the vector paths and type still produce that read at real sizes.