Articles
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Purdue Logo History: Evaluate the Design Changes
Evaluate how Purdue’s marks moved from ornate and pictorial forms to geometric vector artwork, and what those changes mean for files, use, and trademarks.
Hewlett Packard Enterprise’s New Logo: What Changed?
What changed in Hewlett Packard Enterprise’s logo after the HP split, how the current wordmark is built, and what that means for vector artwork.
Bank of America Logo Evolution: Comparing the Designs
Compare Bank of America logo versions by mark geometry, wordmark, color, lockup and scalability, and decide which asset fits your use.
The Preds’ New Logo: A Before-and-After Design Audit
A practical before-and-after look at the Predators’ new logo as vector artwork: what the audit covers, how file structure affects reuse, and which rights still apply.
Jaguar Logo Evolution: Before-and-After Evaluation
A before-and-after reading of Jaguar’s leap from figurative cat marks to a wordmark-led identity, and what that change means for vector artwork, files and use.
Seahawks Logos Over the Years: Evaluating Design Changes
How the Seattle Seahawks hawk-head logo changed from 1976 to the current mark, and what those redesigns mean for vector files, colors, and use.
Yonex Logo Evolution: Before-and-After Evaluation
A practical before-and-after look at the Yonex wordmark: what changed, how the artwork is built, and what that means when you evaluate or prepare vector logo files.
Frito-Lay Logo Evolution: Comparing the Design Changes
Compare Frito-Lay logo versions by shape, type, color and vector construction, and choose a mark that matches corporate, historical or product use.
Myspace Logo Evolution: Before-and-After Evaluation
A before-and-after evaluation of the Myspace logo’s shift from wordmark to geometric mark, with practical notes on vector construction, files and use.
Oakley Logo Evolution: Before-and-After Evaluation
Evaluate Oakley’s ellipse mark and wordmark as vector artwork: what changed across versions, how the files are built, and what that means for practical use.
The Old Famous Amos Logo vs. Later Branding
How the original Famous Amos identity—founder portrait, straw hat and casual wordmark—differs from later packaging marks, and what that means for vector logo work.
HCC’s New Logo: A Before-and-After Audit
A practical before-and-after audit of HCC’s new logo as artwork: how to confirm true vector files, what changed in production use, and which rights still apply.