Articles
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Tennessee Titans’ New Logo: Evaluating the Claimed Update
What a claimed Tennessee Titans logo update actually is, how to tell official vector artwork from mockups, and what that means for files, fonts and use.
UEFA Logo Evolution: Before-and-After Evaluation
A before-and-after reading of UEFA’s logo: how the star-ball mark changed in construction, colour and lockup, and what that means for vector artwork.
Google Play Store Logo Evolution: Evaluating Icon Changes
How the Google Play icon moved from a shopping-bag mark to a folded play triangle, and what that means for vector files, structure and use.
Guardians Logo Evolution: Compare the Old and Current Identity
Compare the Cleveland Guardians’ former Indians-era marks with the current winged G identity: geometry, type, color, scalability, and vector-asset tradeoffs.
Kentucky Wildcats Logo History: Evaluating Design Changes
Evaluate Kentucky Wildcats logo history as vector artwork: which marks changed, how construction shifted, and what that means for files, edits and licensed use.
Adidas Logo Evolution: Before-and-After Evaluation
A practical before-and-after reading of Adidas marks as vector artwork: geometry, file structure, and limits on editing or use.
Toyota Logo Evolution: Before-and-After Evaluation
How Toyota’s identity moved from early badges and wordmarks to the 1989 three-oval emblem, and what that change means for vector artwork, files and use.
The New Cracker Barrel Logo: A Practical Before-and-After Review
A practical before-and-after review of Cracker Barrel’s 2024 wordmark versus the classic illustrated logo, covering vector structure, file use, and rights.
Phoenix Coyotes Logo History: Comparing the Redesigns
A visual comparison of Phoenix Coyotes logo redesigns—from the 1996 kachina coyote to later head marks—with practical notes for evaluating vector assets.
Berklee’s New Logo: A Before-and-After Evaluation
A practical before-and-after evaluation of Berklee’s new logo as vector artwork: construction, previews versus true paths, rights, and how to prepare the mark.
Google Gemini Logo Evolution: Evaluating Design Changes
Evaluate the Google Gemini spark mark, how its design has been presented, and what vector files, previews, and trademark rules mean in practice.
Microsoft Teams Logo Evolution: Before-and-After Evaluation
A before-and-after reading of the Microsoft Teams product mark: how the icon’s construction changed, what that means for vector artwork, and how trademark use differs from a download.