Articles
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Blues Logo: Old and New Compared
A side-by-side reading of the Blues old and new logos: the winged musical-note mark, what the redesign changed, and how to pick the right vector version.
Logo Changes from 2020 to 2022: A Comparative Redesign Review
A comparative review of logo redesigns from 2020 to 2022: how to read vector changes, separate observed form from claimed intent, and choose a current master.
Uncle Ben’s logo change: evaluating the before-and-after branding
Uncle Ben’s rice retired its portrait lockup for Ben’s Original. What changed in the mark, and what that means for vector artwork, files and use.
Logo Design Audit: Test Cases for Finding Common Mistakes
A practical audit of vector logo artwork: test cases that surface common design mistakes, format traps, and usage limits before you ship or hand off files.
Mazda’s First Logo Compared with Its Current Identity
How Mazda’s earliest brand mark differs from today’s winged-M oval in form, lockup and vector use, and how to choose the right version.
Taco John's Logo Redesign: Compare the Old and Current Versions
Compare Taco John's classic sombrero emblem with the current wordmark: geometry, type, color, scaling, and which mark fits which use.
Kentucky Basketball New Logo: A Before-and-After Design Evaluation
A before-and-after look at Kentucky basketball's current logo as vector artwork, covering construction, formats, editability, and trademark limits.
Logo color harmony: a practical audit checklist
A practical checklist for auditing color harmony in vector logo artwork: palettes, contrast, production limits, and what to check before you lock files.
App Store Logo History: A Before-and-After Evaluation
A practical before-and-after reading of the App Store logo: how the mark is built, what later versions change, and what that means for vector files and use.
Cracker Barrel Logo Change: Before-and-After Evaluation
Before-and-after evaluation of Cracker Barrel’s logo change: how the illustrated lockup and the simplified wordmark differ as artwork, and how to treat each as vector files.
Xbox 360 Logo Evolution: Evaluating Design Changes
Evaluate Xbox 360 logo changes from the original orb through later Xbox marks, and what those shifts mean for vector files, artwork structure, and use.
Searchlight Pictures New Logo: Comparing the Old and New Designs
Compare the pre-2020 Fox Searchlight mark with the 2020 Searchlight Pictures wordmark: name, type, beam motif, color, scale, and which lockup to use.