Articles
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Brand Audit Before a Logo Redesign
What a brand audit before a logo redesign covers, how it differs from the redesign itself, and how to check existing vector logo files, fonts and usage rights.
New Google Logos: Understanding the Redesign
What a new Google logo means in practice: how an official redesign differs from a faithful redraw, how to check vector artwork, and what usage limits apply.
How to Insert an SVG Logo in LaTeX
LaTeX can't read SVG directly. Here is how to place an SVG logo with the svg package or by converting it to PDF, keep it vector, and check the result.
SVG Tiny Export Compatibility for Vector Logos
What SVG Tiny is, how it differs from full SVG, and how to prepare and check a vector logo so it exports cleanly to the Tiny 1.2 profile.
Anybody Font Identification: How to Confirm It in a Logo and Get the Right Files
How to tell whether a logo uses the Anybody typeface, where to get the font from its official source, and what that means for editable vector logo files and licensing.
Apple Chancery Font: What It Is and What It Means for Logo Work
An overview of Apple Chancery: what the calligraphic typeface is, how it differs from similar chancery scripts, and what to check before using it in a vector logo.
Where to Download a Logo in SVG Format
Where to find a logo as an SVG file, how to check that it contains real vector artwork, and why downloading a logo does not give you permission to use or modify it.
Is SVG Vector? What the SVG Format Means for Logo Files
SVG is a vector format, but an SVG file can also contain embedded raster images. Learn what SVG means for logos and how to check whether a file is truly vector.
Horizontal Logo Dimensions: Proportions, Not a Fixed Size
There is no single standard size for a horizontal logo. Learn how vector artwork defines proportions, how to size a wide lockup, and when to switch to a compact symbol.
Google Ads Logo Size Requirements
What to know about Google Ads logo sizes: the square and landscape logo formats, why exact pixel specs must be confirmed in Google Ads, and how to export them from vector artwork.
Colors Similar to Teal: Building a Monochromatic Teal Palette for a Vector Logo
Which colors are closest to teal, which are true monochromatic tints and shades, which are neighboring hues, and how to set them up in vector logo files.
Convert Logo into Favicon
How to turn a vector logo into a favicon: simplify the mark, prepare clean paths, plan light and dark variants, export the file set and check the result.