Google Ads Logo Size Requirements

The short answer

Google Ads uses logo images as business assets in several campaign types. It generally asks for a square logo and, in some placements, a wider landscape version. Both are delivered as exported image files rather than as the editable vector master. The practical job is to prepare two shapes of the same identity from your source artwork: a compact symbol or stacked mark for the square slot, and a horizontal lockup for the wide slot.

Evidence gap: the material behind this article did not confirm Google's current minimum dimensions, recommended dimensions, aspect ratio for the landscape slot, accepted file types, or maximum file size. Google revises asset specifications over time. Take the exact numbers from Google Ads Help or from the asset upload screen in your account, which shows the requirements in effect when you upload.

Which logo asset this is about

This guidance covers the logo image you attach to a Google Ads account or campaign so the brand mark can appear alongside ads. It does not cover the Google Ads product logo itself. If you want to download or reuse Google's own branding, that falls under Google's trademark and brand guidelines. Being able to download an image does not grant permission to modify it or use it in your own materials.

Why the square version usually needs a compact symbol

A full horizontal logo, with an icon followed by a long wordmark, shrinks badly when forced into a square. The wordmark becomes tiny and the square fills with empty space. Ad placements often show logos at small sizes, so a square crop of a wide logo can become illegible. A compact variant usually holds up better at small display sizes. That might be the standalone symbol, a monogram, or a stacked arrangement with the icon above a short name. This is an editorial judgment about legibility, not a Google rule. Preview the result at the small sizes Google displays in the uploader before you commit.

• Square slot: use the symbol, monogram or a stacked lockup, centered with even padding on all sides.
• Landscape slot: use the horizontal lockup, scaled so the wordmark stays readable without touching the edges.
• Both: keep clear space around the mark so cropping or rounded-corner masks in some placements do not clip it.

Vector master versus the file you upload

Keep your logo's master artwork as a vector file so it can be resized without quality loss. The asset you upload to Google Ads, however, is an exported image at fixed pixel dimensions. Check the uploader for which formats it accepts. The workflow is to build the square and landscape compositions on correctly proportioned artboards in your vector file, then export each one at or above the size Google requests.

Do not assume a file is a true vector because of its extension. An AI, EPS, PDF or SVG file can contain nothing more than an embedded raster image, or a low-resolution preview. Exporting a large PNG from such a file only enlarges the original pixels. Open the file and confirm the logo is made of editable paths before relying on it as the source. If it is not, the logo may need to be redrawn as vector artwork.

Practical export checklist

• Confirm the current dimensions, ratios, formats and file size limit in Google Ads before exporting.
• Create a separate artboard for each required shape rather than cropping one export.
• Export from verified vector paths, not from an embedded or preview bitmap.
• Convert brand fonts to outlines in the export copy, or confirm the font license covers this use.
• Check how the background behaves. If transparency is not supported or renders unpredictably, use a solid background color that matches the brand.
• Preview at small sizes and confirm the mark is still recognizable.
• Use only a logo you own or are authorized to use in advertising, since ad platforms review assets for trademark issues.

What remains to verify

Two things in this article are general principles: the design approach and the vector-versus-raster workflow. The specific requirements are not covered here and must come from Google's current documentation or the upload interface. Those include pixel counts, ratios, accepted formats, file size ceiling, and which campaign types show logos.