Logo History
Articles about logo history.
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Nordstrom Logo History: A Before-and-After Design Review
A before-and-after review of the Nordstrom serif wordmark: how the identity developed, how it is built as vector lettering, and what that means in practical logo use.
Jersey Mike’s Logo History: Evaluating Changes in the Brand Identity
A practical look at how Jersey Mike’s logo has changed, what the current wordmark is built from, and what those shifts mean for vector artwork.
Dailymotion Logo History: Evaluating Changes Across Versions
How Dailymotion’s logo changed from launch through later refreshes, and what those shifts mean when you evaluate or prepare vector artwork.
KTM Logo Evolution: Before-and-After Evaluation
A practical before-and-after look at the KTM wordmark: how the mark changed, what that means for vector artwork, and how to evaluate files, color, and trademark use.
Superman Logo Evolution: Comparing the 1978 Design with Other Versions
Compare the 1978 Superman S-shield with comic and later film versions: geometry, the custom S, color, and vector-asset implications.
Penguin Logo Evolution: Comparing the Original and Later Designs
Identify the original penguin logo, see how later redraws change geometry, color and type, and choose a version that fits print, screen or vector editing.
Shell Logo Evolution: Evaluating Design Changes
How Shell’s pecten mark simplified over time, what those redraws mean for vector artwork, and how to judge files, colour, fonts and trademark use.
Redskins logos through the years
How Washington Redskins logos evolved from early portrait marks to the 1972–2020 profile, and what that history means for vector files, editing, and trademark use.
IATSE logo history: comparing identity changes
Compare IATSE’s seal, star lockup, and wordmark: how the identity took shape, what differs in geometry and type, and which version fits a given use.
Union 76 Logo History: Comparing Design Changes
Compare Union 76 logo versions from early wordmarks to the orange ball, including numerals, color, geometry and how to choose a usable vector asset.
Carolina Panthers Logos Through the Years
A design-focused timeline of the Carolina Panthers panther-head mark from the 1995 original through the 2012 refinement, with notes on color, silhouette and vector use.
Microsoft Word Logo History
History of the Microsoft Word logo from early wordmarks to the Fluent document icon, and what each generation means for vector artwork, files and use.