Articles
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Worst Logo Redesigns: What Went Wrong in the Before and After
A practical assessment of failed logo redesigns, the vector and file-delivery issues behind them, and what to check before approving a new logo asset.
SanDisk New Logo: A Before-and-After Design Evaluation
A focused assessment of the SanDisk new logo vector design, comparing the previous and current artwork structure and practical delivery considerations.
Coca-Cola Logo History: Evaluating Changes Across Versions
A practical guide to tracing the history of the Coca-Cola logo, comparing key design changes, and evaluating logo variations using image-based checks.
Steelers Logo Redesign: Evaluate Proposed Changes
A practical guide to evaluating a Steelers logo redesign: what to check, how to compare versions, and which limitations matter before sending files.
BMW’s New Logo: How to Compare It with the Previous Design
Compare the latest BMW roundel with the previous badge across color, form, typography, and file use. Learn what to check before updating assets.
Tubi New Logo: A Before-and-After Design Evaluation
A practical before-and-after look at the Tubi logo update: what changed, how the vector artwork behaves, and what to check before using logo files.
Oklahoma City Thunder Logo Redesign: Evaluating Before-and-After Concepts
A practical, evidence-led look at Oklahoma City Thunder logo redesign concepts, with attention to vector logo artwork, editable structure and file delivery.
YouTube Logo History: Compare Changes Across Versions
A practical timeline of YouTube’s logo changes, the visual and functional reasons behind each version, and how to compare them for media and branding work.
Juventus Logo Redesign: Before-and-After Evaluation
A practical before-and-after evaluation of the Juventus logo redesign, focused on vector logo artwork, file structure, and logo delivery considerations.
Bing Logo Evolution: Evaluating Changes Across Versions
A practical guide to comparing Bing logo versions, checking visual changes, and evaluating redesign choices without invented measurements.
DC Logo Evolution: Comparing Design Changes
A practical guide to comparing DC logo design changes across eras. Learn how to identify key visual shifts, check output quality, and avoid common comparison mistakes.
Worst Logo Redesigns of 2020–2022: Compare What Went Wrong
A practical guide to the most controversial logo changes of 2020–2022: what changed, why the redesigns struggled, and how to evaluate a rebrand.