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Bing Logo Evolution: Evaluating Changes Across Versions

A practical guide to comparing Bing logo versions, checking visual changes, and evaluating redesign choices without invented measurements.

Published

Contents
  1. Before you start
  2. Step-by-step instructions
  3. Check the output
  4. Common problems and next steps

Before you start

Bing has used several logo versions since the search service launched. Comparisons usually focus on the 2009 wordmark, the flatter blue wordmark introduced in 2013, and the 2016 wordmark with a softer letterform and simplified color. The evaluation process is local and visual: you collect images, inspect them with a browser, and compare shapes and spacing. No Bing account or online tool is required.

Step-by-step instructions

  • 1. Open the official Bing home page and take a full-page screenshot of the current logo.
  • 2. Search for published historical versions of the Bing wordmark; start with the 2009 and 2013 releases.
  • 3. Save each version as a separate PNG file.
  • 4. Open all screenshots in an image viewer that supports layers.
  • 5. Align the wordmarks so the letter height is roughly equal.
  • 6. Compare one letter at a time, starting with the lowercase b and the dot.

Version differences are easiest to see in the letterforms. The 2013 wordmark removed the curved underline and reduced the number of colors. The 2016 wordmark kept a single blue tone and adjusted the terminals. If a screenshot includes a colored background, apply a neutral gray layer behind each image before comparing.

Check the output

A useful comparison image should show two or three wordmarks at the same display height with no cropping. Quality limitations depend on the source images: a heavily compressed screenshot may hide fine differences in the letter endings. Colors can be checked but not verified as exact official values from a screenshot alone.

Common problems and next steps

  • If the versions do not align, redraw a thin horizontal guide above and below the wordmark.
  • If the 2009 version looks blurred, find a higher resolution copy and redo the alignment.
  • If the current logo appears different, check whether the Bing home page served a regional or promotional banner.

For a more reliable comparison, use vector images when available. Raster screenshots are adequate for structural review, but they cannot confirm exact proportions or official color values.