Articles
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Worst Logo Rebrands: What Went Wrong and What It Means for Your Artwork
The logo rebrands most often called the worst, including Gap, Tropicana and Cracker Barrel, what they removed, and the vector artwork lessons behind each backlash.
Wrong Logos: How to Tell When a Logo File Isn't the One You Need
A practical guide to spotting a wrong logo file: incorrect versions, raster images disguised as vectors, mismatched colours or fonts, and artwork you aren't permitted to alter.
Honda's new logo will appear on all future models
What the claim that Honda's new H mark will feature on all future models means, what remains unconfirmed, and how to source and check vector logo files of the new emblem.
Detroit Pistons Logos Over the Years: The Main Eras and What They Mean for Vector Files
A guide to the main Detroit Pistons logo eras, from the classic circle to the teal horse and back, with practical notes on vector files, previews and usage rights.
BabyFirst Logo History: Evaluating the Before and After
How to evaluate the BabyFirst logo history, what a verified before-and-after comparison requires, and how to check vector files and usage rights.
Denny’s Logo History: A Before-and-After Design Review
How Denny's logo evolved from a 1950s coffee-shop name to its red-and-yellow wordmark, with a practical review of using the mark as vector artwork.
HP Logo History: Evaluating the Design Changes
An evidence-aware look at how the HP logo evolved from a full Hewlett-Packard wordmark to the lowercase hp circle, with notes on what is documented, what is interpretation, and what it means for vector files.
State Farm New Logo: Before-and-After Evaluation
A measured look at State Farm's updated logo: what changed from the classic three-oval emblem, what can't be confirmed without official sources, and what it means for vector files and usage rights.
Amazon’s First Logo: A Starting Point for Redesign Evaluation
What Amazon’s first logo was, why available copies are usually reconstructions, and what to check before using it as vector reference for a redesign review.
Google’s Logo Over Time: Evaluating the Design Changes
How Google's logo changed from its early bevelled wordmark to the flat geometric 2015 design, what drove each change, and what that means when you look for or use vector versions.
Shell Logo History: A Before-and-After Design Evaluation
How the Shell logo evolved from an early mussel-shell drawing to the flat red-and-yellow pecten, and what that history means for anyone sourcing or preparing the mark as vector artwork.
Tree Hut’s New Logo: What to Compare With the Previous Design
A practical guide to evaluating the new Tree Hut logo against its predecessor: what can be verified, which design details to compare, and how to judge vector assets fairly.