Articles
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Nickelodeon Logos Over the Years: A Comparative Redesign Audit
A design-focused audit of how the Nickelodeon logo has changed, from early arcade-style wordmarks to the orange splat, the 2009 lowercase wordmark and the splat's return.
Tim Hortons’ Old and Current Logos: A Design Comparison
How the older Tim Hortons logo compares with the current wordmark: naming, script lettering, color, scalability, and what to check before using vector files.
Mozilla Firefox Logo Evolution: Evaluate the Design Changes
An assessment of how the Firefox logo changed from its detailed 2004 fox-and-globe artwork to the simplified 2019 mark, and what each change means for vector files.
Carolina Panthers Logo Evolution: A Before-and-After Evaluation
How the Carolina Panthers logo changed from its 1990s original to the 2012 refresh, what the update means for vector artwork, and how to tell the versions apart.
Gmail Logo Change in 2026: Evaluate the Reported Redesign Against the Previous Logo
How to assess a reported 2026 Gmail logo redesign against the 2020 four-color M, with checks for vector construction, gradients and usage rights.
Animal Planet Logo Evolution: Compare the Major Redesigns
How the Animal Planet logo moved from an elephant-and-globe emblem to a type-led wordmark and back to an elephant symbol, with a side-by-side comparison of each redesign.
Check Point’s New Logo: A Before-and-After Design Evaluation
How to evaluate Check Point’s refreshed logo against the previous mark as vector artwork, which files to trust, and what permission to use it covers.
Ayala Malls’ New Logo: Evaluate What Changed
How to assess the Ayala Malls logo refresh: what can be confirmed, which vector-quality criteria matter, and what to check before using or adapting the artwork.
Elements of a good logo
What makes a logo effective: simplicity, distinctiveness, fit, legibility and versatility, plus how clean vector construction and sensible do's and don'ts support them.
Top 10 Worst Logos: What Went Wrong and What Vector Designers Can Learn
Ten widely criticized logo redesigns and marks, why they drew backlash, and the practical vector-artwork lessons each one offers designers and brand teams.
Retailers' Logo History: Reading How Store Brands Redesign Their Marks
A guide to retailer logo history: recurring redesign patterns, observable features in familiar store marks, how to verify dates and credits, and vector file checks.
Logo Best Practices: What Separates a Good Logo from a Bad One
A practical guide to logo best practices: simplicity, scalability, legibility, colour and vector asset quality, with a side-by-side look at good and bad logo traits.