Articles
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Nets Logo Evolution: Before-and-After Evaluation
A before-and-after evaluation of the Nets logo as vector artwork: construction, file structure, and what each version implies for practical use.
The First McDonald’s Logo: Evaluating the Brand’s Design Evolution
The earliest McDonald’s identity was name signage and the Speedee mascot. How that mark became the Golden Arches—and what vector files of it actually contain.
University of Georgia Logo History: Comparing Design Changes
A design-focused guide to University of Georgia logo versions: which mark is which, how the identity is structured, and how to compare geometry, type, color, and vector usability.
Chrome Logo Evolution: Evaluating Each Redesign
A practical look at how the Chrome logo changed across redesigns, what each version means for vector construction, and how to evaluate artwork for real use.
Instagram Logo Evolution: Comparing Old and New Designs
Compare Instagram’s old camera marks with the current glyph: geometry, color, scalability, and what the change means for vector logo work.
Yahoo’s 2013 Logo: A Before-and-After Redesign Audit
An evidence-led audit of Yahoo’s 2013 wordmark: what changed from the classic serif, how the artwork is built, and what that means for vector files.
Tata Logo Evolution: Before-and-After Evaluation
A practical before-and-after reading of the Tata Group T: what changed in the mark, how to judge vector construction, and what a file does and does not grant.
Milwaukee Brewers Logo Evolution: Before-and-After Evaluation
A before-and-after look at Milwaukee Brewers logo marks, how the glove letterform is built, and what that means when you evaluate vector artwork.
Chuck E. Cheese Logo Evolution: A Practical Design Review
A practical review of Chuck E. Cheese logo eras, mascot-and-wordmark construction, and how to judge vector artwork for production use.
Amul Logo Evolution: Before-and-After Evaluation
A practical before-and-after evaluation of the Amul logo as vector artwork: what the mark is, how to judge construction changes, and what that means for editable files and use.
Super Bowl Logo Controversy: Evaluating the Design Criticism
Assess Super Bowl lockup criticism through vector structure, scalability, file formats, and trademark limits so you can judge the artwork as a working asset.
Church’s Chicken Logo Evolution: Evaluating the Redesigns
A practical look at how Church’s Chicken logos changed, how those marks are built as vector artwork, and what to check before you use or redraw them.