Articles
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Nike’s First Logo vs. Later Versions: What Changed?
How Nike’s 1971 Swoosh lockup differs from later marks: geometry, type, color, spacing and when the wordmark dropped. A practical comparison for logo research.
Commanders Spear Logo: Evaluating the Proposed Design Change
A practical vector-logo reading of the proposed Commanders spear mark: what is under discussion, how to judge the artwork, and which file and rights questions stay open.
The New Gators Logo: A Practical Before-and-After Evaluation
A practical before-and-after look at the new Gators logo as vector artwork: how to inspect files, judge editability, and separate download access from usage rights.
Tumblr’s September 2022 Logo: Before-and-After Evaluation
A practical before-and-after look at Tumblr’s September 2022 logo: mark construction, vector delivery, and how the artwork can be used.
Google Logo Evolution Timeline: Evaluating the Redesigns
A practical timeline of Google’s wordmark and G icon, covering how each redesign was built and what those changes mean for vector files, type and permitted use.
New Memphis Grizzlies Logo: Before-and-After Design Evaluation
A practical before-and-after look at the Memphis Grizzlies logo: how the mark changed, what that means for vector artwork, and how to use it correctly.
BSP New Logo: A Before-and-After Evaluation
What can be said about BSP’s new logo as vector artwork, what a true before-and-after needs, and how file structure and usage rights affect practical use.
Galaxy Store Logo Evolution: Before-and-After Evaluation
A practical before-and-after look at the Galaxy Store mark: what changed across store identities, how to judge vector artwork, and what that means for reuse.
Smashburger Logo History: Evaluating Design Changes
How Smashburger’s wordmark has changed, how to inspect vector artwork, and what permission you need before editing or using the logo.
How to Audit a Controversial Logo Redesign: A Before-and-After Evaluation
Evaluate a controversial logo redesign by comparing old and new artwork for recognition, path geometry, typography, color, and file fitness before you approve or reject it.
Gmail Logo in 2026: How to Evaluate a Reported Redesign
How to judge a reported 2026 Gmail logo as vector artwork, what remains unverified, and how to decide what you can deliver.
United Nations Logo: Evaluate Claims of a New Design
Claims of a new United Nations logo usually point to unofficial artwork. How to tell the official emblem from vector lookalikes, and what that means for use.