Articles

Twitter Logo in 2023: Evaluating the Change to X
The 2023 Twitter rebrand replaced the bird with an X mark. What that shift means for vector artwork, file quality, and practical logo use.
October 23, 2026
Minnesota Twins New Logo vs. Old Logo: What Changed
What changed in the Minnesota Twins logo: 2023 vs 2010–2022 TC marks, Minnie and Paul, color, type, and how to choose the right vector assets.
October 23, 2026
AWS New Logo: Vector Artwork and Practical Use
What the AWS new logo refers to, how true vector artwork differs from raster previews, and what that means for editing, delivery, and trademark use.
October 23, 2026
Winn-Dixie Logo History: Evaluate Changes Across Versions
Evaluate how Winn-Dixie logos changed across versions, how those shifts affect vector artwork, and which dates and design claims remain undocumented.
October 23, 2026
Ben’s Original Rice: Evaluating the New Logo Against the Previous Design
A practical evaluation of the Ben’s Original rice wordmark versus the retired Uncle Ben’s portrait lockup, and what the change means for vector artwork and use.
October 23, 2026
Walmart Logo Redesign: Evaluating a Reported 2026 Update
What a reported 2026 Walmart logo change means for vector artwork, file formats, editability, and lawful use of the mark.
October 23, 2026
Mr Pibb Logo Change: Evaluating the Before-and-After Design
Evaluate the Mr. Pibb to Pibb Xtra logo restage: which lockup you need, how the designs differ, and what that means for vector files, editability and trademark use.
October 23, 2026
New Tumblr Logo: Comparing It with Earlier Versions
Compare Tumblr’s current logo with the 2007 wordmark and 2018 rebrand: letterforms, period, color, scalability, and which vector to use.
October 23, 2026
Adidas Logo: Old and New Compared
Compare Adidas logo versions: the Trefoil, mountain mark, three-bar Badge of Sport, and lowercase wordmark. See what changed, how they differ, and which mark you are looking at.
October 23, 2026
Off-White’s New Logo: A Before-and-After Design Review
A practical before-and-after review of Off-White’s logo as vector artwork: the mark system, type, scale, editability, delivery, rights, and what source files still cannot prove.
October 23, 2026
San Antonio Spurs Logo Evolution: Evaluating Each Design Change
Evaluate each San Antonio Spurs logo change for badge construction, vector artwork, and what those shifts mean when you prepare or use the marks.
October 23, 2026
Auntie Anne’s Logo Redesign: Before-and-After Evaluation
A practical evaluation of Auntie Anne’s redesigned logo as vector artwork: what the new mark is, how it differs from the earlier identity, and what that means for files, editing, and use.
October 23, 2026

Before / After · demo work

Redraws you can scrub through

Drag the handle, tap anywhere on the picture or use the arrow keys. Every pair is a fictional demo brand drawn in code for this site, not a client project.

Demo Fernhill Bakery is a fictional brand. Before: clip-art, four fonts, outlines everywhere. After: one geometric mark, one serif and a calm palette.

Logo Lab

Seven honest tools for checking a logo

Try a logo in mockups, pull its palette, test contrast, export sizes and favicons or sketch a quick idea. Every tool works on your device.

Runs in your browser: files are not uploaded or stored
No AI redraws and no automatic vectorization
Real exports: PNG, WebP, SVG, ICO, palettes and HTML

Find a tool

Mockup PreviewCard, sign and screen scenes
Palette ExtractorHEX, RGB, HSL and exports
Contrast CheckerWCAG AA and AAA
Resize & ConvertPNG ↔ WebP, size sets as ZIP
Favicon GeneratorPNG 16–512, ICO and HTML
Shape & Text EditorLayers, undo, SVG and PNG

Mockup Preview

Place a PNG or SVG logo on a business card, a hanging sign or a screen, on a light or dark background, and export the preview.

Does: shows your file as it is on drawn scenes and exports a PNG preview.
Doesn’t: redraw, clean up or vectorize the logo, or print anything.

Choose file
Settings
Result
Export

1. Choose a file

Choose a PNG or SVG logo (up to 5 MB)

Choosing a file only opens it in this browser tab. Nothing is uploaded or sent to a server.

2. Settings

Logo size

3. Result

Drag with a mouse or finger. With the keyboard: arrows move, Shift moves faster, + and − resize.

4. Export

1600 × 1000 px PNG of the current scene.

Palette Extractor

Find the dominant colors of an image and copy them as HEX, RGB or HSL.

Does: counts the pixels of your image and groups similar colors.
Doesn’t: name brand colors, guess Pantone values or judge which palette is “right”.

Choose file
Settings
Result
Export

1. Choose a file

Choose a PNG, SVG, JPEG or WebP image (up to 10 MB)

The image is read in this browser tab only and never uploaded.

2. Settings

Number of colors

3. Result

Text color Background

4. Export

Contrast Checker

Type or pick two colors to get the WCAG 2 contrast ratio with AA and AAA marks.

Does: applies the WCAG relative-luminance formula to two solid colors.
Doesn’t: check gradients, images or thin strokes inside a logo.

Text color Pick text color

Background Pick background color

Contrast ratio —

AA normal text —
AA large text —
AAA normal text —
AAA large text —

Normal text: the quick brown fox redraws the logo.

Large text 24 px

Resize & Convert

Extends the site’s image tools: convert PNG ↔ WebP and export a whole set of sizes as one ZIP, keeping proportions.

Does: rescales pixels with the browser canvas and re-encodes them as PNG or WebP.
Doesn’t: add detail when enlarging or turn a raster image into vectors.

Choose file
Settings
Result
Export

1. Choose a file

Choose a PNG, WebP, JPEG or SVG image (up to 10 MB)

Conversion happens in this browser tab. Nothing is uploaded.

3. Result

4. Export

Favicon Generator

Turn a square-ish PNG or SVG into PNG icons from 16 to 512 px, an apple-touch-icon, a favicon.ico and the HTML to link them.

Does: scales your image into the standard icon sizes and packs 16, 32 and 48 px into one ICO.
Doesn’t: simplify a detailed logo for tiny sizes: check the 16 px preview yourself.

Choose file
Settings
Result
Export

1. Choose a file

Choose a PNG or SVG (up to 5 MB)

Icons are drawn in this browser tab. Nothing is uploaded.

2. Settings

Solid backgroundBackground color Padding

3. Result

HTML for your <head>

4. Export

Shape & Text Editor

Sketch a simple mark with text, rectangles, circles, lines and polygons, then export SVG or PNG.

Does: edit basic shapes and text in layers, with undo, alignment and grid snapping.
Doesn’t: trace an uploaded logo or replace a full vector editor.

Selected layer Fill Stroke Text Font Size

Snap to 10 px grid

Layers

How files are handled

Logo Lab opens the files you choose only inside your browser tab. Images are not uploaded, sent to a server or stored by this site, and no AI service is called. Closing or reloading the page discards them.

Limits keep the page responsive: up to 5 MB for logos and 10 MB for other images, up to 4096 px per side. SVG files are treated as untrusted: scripts, event handlers, embedded pages and external references are removed, and the result is only shown as an image.

Embedding in articles: put a paragraph containing only [lab:palette], [lab:contrast], [lab:before-after] or [lab:editor] into an article and the matching tool appears in its place.