Articles
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Recycle logo redesign
What a recycle logo redesign means in vector artwork: editable paths, format choices, trademark limits, and what you still need before production.
Logo Best Practices: What Separates a Good Logo from a Bad One
A practical guide to logo design principles: simplicity, scalability, one-colour use, legibility and clean vector construction, with a good-vs-bad comparison.
Top 10 Worst Logos: What Went Wrong and What Vector Designers Can Learn
An editorial look at ten widely criticised logos, from London 2012 to Gap and Kia, and the vector design lessons behind each one.
Worst Logo Rebrands: What Went Wrong and What It Means for Your Vector Artwork
The logo rebrands most often called the worst, why they drew backlash, and how to apply the lessons when building and delivering vector logo artwork.
Retailer Logo History: How Store Brand Marks Evolve and How to Read the Changes
A guide to retailer logo history: recurring redesign patterns in store brand marks, how to separate observable design changes from documented intent, and how to vet vector logo files.
Honda's new logo will appear on all future models
What is known about Honda's redesigned H mark, what the 'all future models' claim needs to be checked against, and how to source and use the new logo as vector artwork.
Wrong Logos: How to Tell You Have the Wrong Vector Logo File
What makes a logo file wrong, how to check whether a vector logo really contains editable paths, and why downloading a logo isn't permission to change or use it.
Once You See It, You Can't Unsee It: Logos and Hidden Shapes
Understand hidden shapes in logos, assess whether they help or distract, and prepare vector artwork that preserves the intended reading.
Recent logo changes
Learn how to assess recent logo changes, spot subtle updates and compare vector assets, with clear limits on what can be verified.
All Chelsea Logos: Versions and Vector Asset Scope
Understand the scope of a complete Chelsea logo collection, the evidence needed to identify each version, and what to check when selecting vector assets.
Detroit Pistons Logos Over the Years
Understand the evidence needed to trace Detroit Pistons logo changes and what to check when choosing vector artwork from a particular era.
Bop It Logo History: Evaluating Design Changes
How the Bop It wordmark has changed across product generations, what those shifts mean for vector artwork, and how to judge unofficial logo files.