Articles
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Recycle Logo Redesign: Rebuilding the Symbol as Clean, Editable Vector Artwork
What a recycle logo redesign involves: confirming real vector paths, rebuilding the arrows cleanly, checking usage rights, and preparing practical delivery files.
Elements of a Good Logo: What Makes a Mark Work, and How Vector Artwork Supports It
The core elements of a good logo: simplicity, distinctiveness, legibility, scalability, flexible colour and a clean vector structure, plus practical do's and don'ts.
Wrong Logos: How to Tell You Have the Wrong Logo File
How to spot a wrong logo file, whether it is outdated, unofficial, the wrong variant or a raster image posing as vector, and what to check before you use it.
Retailers Logo History: Understanding Changes in Retail Identity
Learn how to assess retailers’ logo histories, distinguish visual changes from documented intent, and identify gaps in version and redesign evidence.
Do the Lions Have a New Logo?
Has the Detroit Lions logo changed? A clear answer on the current leaping lion mark, its past refinements, and what that means for anyone sourcing vector logo files.
Worst logo rebrands
How failed logo rebrands break as vector artwork: path geometry, type outlining, contrast at small sizes, and what to check before you lock a file for print or screen.
Scalable logo design
A practical guide to scalable logo design: what vector construction means, how path geometry and type stay sharp at any size, and how to prepare artwork for digital and print use.
Logo Best Practices: What Separates a Good Logo From a Bad One
A practical guide to logo best practices: simplicity, legibility, scalability, one-colour performance and clean vector construction, with a good-versus-bad comparison and checks you can run on any logo file.
Logo Design Evaluation: How to Judge Both the Design and the Vector Artwork
A practical guide to evaluating a logo: test the design for legibility and versatility, then inspect the vector paths, type, color and file setup before you accept or deliver it.
Rebrand logo design
Decide whether your logo needs a rebrand or a focused fix, then define the vector artwork and file delivery needed to support the change.
Recent Logo Changes: What Redesigns Altered and Why It Matters
A visual guide to notable recent logo redesigns: what changed in shape, type and colour, what brands said about it, and how to handle updated vector assets.
Detroit Pistons logos over the years
A practical guide to the Detroit Pistons logos over the years, including which marks are still in use, how their vector artwork differs from raster previews, and what to check before modifying or sharing logo files.