What is a vector image?

A vector image can be scalable to any size without any loss in quality. This makes them ideal for company logos or other graphics that have to be resized frequently or printed at very large sizes.

There are two kinds of computer graphics – raster and vector. Raster images are more commonly called bitmap images.

Raster Images

A raster (bitmap) image uses a grid of individual pixels where each pixel can be a different colour or shade. 

Raster images require higher resolutions and anti-aliasing for a smooth appearance, which also creates large file sizes.

Raster images are best used for photographs or images with complex shading effects. 

Vector Images

Vector graphics use mathematical relationships between points and the paths connecting them to describe an image. 

Vector Graphics are also ideally suited for logos, large banners, signs, vehicle graphics, engraving. Also for detailed illustrative work and industrial illustrations.

Also it’s usually more beneficial to use vector images for detailed illustrations rather than trying to produce a high resolution raster (bitmap) image, especially when used for demonstration purposes or technical instruction manuals.

We’ve re-created many products into vector images for this purpose. Quite often it works out far less expensive than hiring a professional photographer! Don’t forget that you will be able to scale up your vector image to any size and the image will always remain sharp. This is something that can’t be achieved with photographic images.

Summary

A vector image can be scalable to any size without any loss in quality and will always remain sharp! 

We can convert your logo from a raster or bitmap image to a vector image. Your logo will be completely redrawn using the smallest number of points possible (but still retaining image quality); the fewer the points the smaller the file size and it will also make it easier to edit in future.