Logo History
Articles about logo history.
1131 posts
Amazon’s First Logo: A Starting Point for Redesign Evaluation
What Amazon’s first logo was, why available copies are usually reconstructions, and what to check before using it as vector reference for a redesign review.
Google’s Logo Over Time: Evaluating the Design Changes
How Google's logo changed from its early bevelled wordmark to the flat geometric 2015 design, what drove each change, and what that means when you look for or use vector versions.
Shell Logo History: A Before-and-After Design Evaluation
How the Shell logo evolved from an early mussel-shell drawing to the flat red-and-yellow pecten, and what that history means for anyone sourcing or preparing the mark as vector artwork.
Florida State Logo History: A Before-and-After Evaluation
A measured look at how Florida State's Seminole logo has changed, what the redesign aimed to fix, and what the history means for anyone handling vector versions of the marks.
Google Maps Logo History: A Before-and-After Evaluation
How the Google Maps logo moved from a folded map with a red pin to a four-color pin, what the change means for the design, and what to check before using vector files.
Hardee’s Logo History: Evaluating Changes Between Versions
An evidence-led look at how the Hardee’s logo changed, what the shift to the star mark means, and how to evaluate vector versions of each era’s artwork.
Toho Logo History: Comparing Design Changes
How to trace and compare versions of the Toho logo: which Toho is meant, what a credible timeline requires, and how to judge geometry, type, color and vector quality.
Lionsgate Logo History: Evaluating Changes Across Versions
An evidence-led look at how the Lionsgate logo changed from the two-word Lions Gate mark to the gate-and-gears ident, and what that means when sourcing or preparing vector artwork.
Carl’s Jr. Logo History: Evaluating Changes Through 2020
What the Carl's Jr. logo looked like around 2020, which parts of its history can be confirmed, and how to check whether a vector file is genuine, editable and usable.
Applebee’s Logo History: Evaluating the Design Changes
An evidence-aware look at how the Applebee’s logo has evolved, what its apple symbol and wordmark changes mean for vector artwork, and what records are needed to confirm dates.
Macy’s Logo History: Evaluating Changes Across Versions
How the Macy’s logo has changed across versions, what the red star means, which details are documented, and how to check whether a Macy’s logo file is true vector artwork.
T-Mobile Logo History: Comparing Design Changes Over Time
How the T-Mobile logo developed from Deutsche Telekom's magenta T, what changed across versions, and how to compare and work with the vector marks responsibly.