Logo History
Articles about logo history.
1131 posts
Mario Kart Logo Evolution: Evaluating the Redesigns
Assess how the Mario Kart wordmark changed across titles, how those lockups are built, and what that means for vector files, editing and trademark use.
McDonald’s Logo Evolution Around 2001: Comparing Design Changes
How McDonald’s Golden Arches lockup shifted around 2001–2003: geometry, wordmark, color, shading, and what those changes mean for vector use.
The Original KitKat Logo vs. Later Designs
A clear comparison of early KitKat wordmarks and later red-and-white designs, with scope notes for anyone judging versions or handling vector logo files.
Twitter and X Logo Evolution: Before-and-After Evaluation
A practical before-and-after look at the Twitter bird and X logomark as vector artwork: construction, file quality, and what the rebrand means for use.
Waze Logo Evolution: Before-and-After Evaluation
Evaluate how the Waze ghost mark changed from a dimensional character to a flatter, vector-ready face, and what that means for artwork files and use.
CTW Logo History: Evaluating Changes Between Versions
Evaluate CTW logo versions as vector artwork: how letter construction, file structure and redraws differ, and what those changes mean for practical use.
Columbia Logo Evolution: Before-and-After Evaluation
A practical before-and-after evaluation of Columbia logo evolution, covering vector construction, what actually changed, and how to judge usable artwork.
Adobe Logo Evolution: Compare the Old and Current Designs
Compare Adobe’s old and current logos: the 1982 wordmark, classic red A, and 2017 refresh, with geometry, type, color, and vector-asset guidance.
TJ Maxx Logo History: Comparing Design Changes
How the T.J.Maxx wordmark is built, what changed across lockups, and how those choices affect color, spacing, scale and vector use.
StudioCanal Logo History: Evaluating Changes in Brand Identity
Evaluate StudioCanal logo history and brand-identity changes, with practical notes on vector artwork, version matching, and trademark use.
Circle K Logo History: Evaluating the Design Changes
An evidence-led look at Circle K logo history, how the circled K changed over time, and what those design shifts mean for vector artwork and use.
Indiana Pacers Logo Evolution: Evaluating the Redesigns
A practical look at how Indiana Pacers logos changed over time, how each mark is built as vector artwork, and what that means when you evaluate, prepare, or reuse the identity.