Logo History
Articles about logo history.
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Philadelphia Eagles Logo History: A Before-and-After Design Evaluation
A before-and-after evaluation of Philadelphia Eagles logo design, from early full-bird marks to the current eagle-head vector, and how to judge usable artwork.
Seattle Storm Logo History: Comparing Identity Changes
Compare Seattle Storm logo versions by geometry, type, color, and scalability so you can judge redesigns and choose the right mark for vector work.
Mazda’s First Logo Compared with Its Current Identity
How Mazda’s earliest brand mark differs from today’s winged-M oval in form, lockup and vector use, and how to choose the right version.
App Store Logo History: A Before-and-After Evaluation
A practical before-and-after reading of the App Store logo: how the mark is built, what later versions change, and what that means for vector files and use.
Xbox 360 Logo Evolution: Evaluating Design Changes
Evaluate Xbox 360 logo changes from the original orb through later Xbox marks, and what those shifts mean for vector files, artwork structure, and use.
Hot Pockets Logo Evolution: A Before-and-After Design Audit
A practical audit of the Hot Pockets wordmark over time: what changed visually, how vector artwork is built, and what that means for using the logo.
Patriots Logo Through the Years: Evaluating the Redesigns
A practical look at how New England Patriots marks changed from Pat Patriot to Flying Elvis, and what those redesigns mean for vector artwork, files, and use.
Why do logos change over time
Logos change so the mark still identifies the organisation across new names, media and audiences. What those revisions mean for the vector artwork you should request, keep and use.
Uncle Ben’s Rice Logo History: A Before-and-After Evaluation
A before-and-after evaluation of the Uncle Ben’s rice logo and Ben’s Original wordmark, including portrait versus type construction, vector file structure and trademark limits.
Chorion Logo History: Comparing Design Changes
Compare Chorion’s corporate logo versions by geometry, type, spacing, color and vector editability, and see which design facts remain unverified.
Alabama logos over the years
How University of Alabama athletic marks and related state emblems changed across eras, and what that means for true vector logo artwork.
American Standard Logo History: A Comparative Design Audit
A comparative design audit of the American Standard logo: wordmark and emblem treatments, what is documented, and how to evaluate vector versions.