Logo History
Articles about logo history.
1131 posts
OM Logo Evolution: Before-and-After Evaluation
A practical before-and-after evaluation of OM logo evolution, covering vector construction, artwork delivery, and what a redesign changes in use.
Microsoft Logo Evolution: Comparing the 2007-Era Identity with Later Designs
Identify the 2007 Microsoft wordmark, how the 2012 squares-and-type lockup replaced it, and which geometry, type, color and vector traits matter when you choose a version.
Wikipedia Logo Evolution: Comparing the 2001 Design with Later Versions
Compare Wikipedia’s 2001 circular-text emblem with the 2003 puzzle globe and 2010 redraw: type, glyphs, silhouette, and how to choose a version for vector work.
Bengals Logo Evolution: Comparing the Old and Current Designs
A visual comparison of the Cincinnati Bengals’ older leaping-tiger mark and the current striped B, covering geometry, color, scalability, and vector-asset use.
Instagram Logo Evolution: Comparing the 2018-Era Design with Other Versions
A visual guide to Instagram’s 2018-era camera glyph: how it developed, how it differs from earlier and later lockups, and how to choose the right asset.
Walmart Logo Evolution: Comparing the 2000s Identity with Later Designs
A visual comparison of Walmart’s 2000s WAL-MART wordmark with later spark lockups, covering type, color, geometry, and vector-asset use.
Mazda Logo Evolution: From the First Logo to Later Designs
The first Mazda logo is the 1930s circular chevron M. See how that emblem evolved, how later marks differ, and what that means for vector files and trademark use.
Gloob Logo Evolution: Comparing the 2012 Design with Later Versions
Compare Gloob’s 2012 launch wordmark with later versions on letterform, color, spacing and scalability, and see which details still need official assets.
Sprite Logo Evolution: Comparing the 1990s Design with Later Versions
Compare Sprite’s 1990s italic wordmark and lemon-lime burst with later logos: type, color, geometry, and what those changes mean for vector assets.
Chicago Fire FC Logo History: Evaluating the Redesigns
Evaluate Chicago Fire FC crest redesigns, how each version is constructed, and what those changes mean when sourcing or preparing vector artwork.
O'Reilly Auto Parts Logo History: Evaluating Design Changes
Evaluate O'Reilly Auto Parts logo changes as vector artwork: wordmark construction, lockups, colorways, and how to tell true paths from raster previews.
Gap Logo Through the Years: Evaluating the Changes
A practical look at how Gap’s logo changed, what the 2010 reversal showed, and what that means for vector artwork, file structure and trademark use.