Logo History
Articles about logo history.
1131 posts
Evolution of the Nike Logo
How the Nike Swoosh evolved from a 1971 wordmark lockup into a standalone vector mark, and what that means for editable logo files, scaling and trademark use.
Retailer Logo History: How Store Brand Marks Evolve and How to Read the Changes
A guide to retailer logo history: recurring redesign patterns in store brand marks, how to separate observable design changes from documented intent, and how to vet vector logo files.
All Chelsea Logos: Versions and Vector Asset Scope
Understand the scope of a complete Chelsea logo collection, the evidence needed to identify each version, and what to check when selecting vector assets.
Detroit Pistons Logos Over the Years
Understand the evidence needed to trace Detroit Pistons logo changes and what to check when choosing vector artwork from a particular era.
Bop It Logo History: Evaluating Design Changes
How the Bop It wordmark has changed across product generations, what those shifts mean for vector artwork, and how to judge unofficial logo files.
Oilers Logo Evolution: Before-and-After Evaluation
A practical before-and-after evaluation of the Oilers logo as vector artwork: construction, color, type, file quality, and rights to check before use.
Thunder Logo History: Comparing the Team’s Visual Identity
A design-focused history of the Oklahoma City Thunder logo system: the 2008 circular badge, later applications, and how the emblem, bolt, and wordmark compare for real-world use.
Zara Logo Evolution: Before-and-After Evaluation
A practical before-and-after reading of Zara’s serif wordmark: what changed, how vector construction works, and what that means for files, use and trademarks.
Buffalo Sabres Logo Evolution: Comparing the Designs Through the Years
Compare Buffalo Sabres logos through the years: charging buffalo, bison-head era, and the heritage restoration—geometry, color, and vector-asset choices.
OshKosh B’gosh Logo Evolution: Evaluating Design Changes
Evaluate OshKosh B’gosh logo changes, how the wordmark is built, and what those details mean when you assess or prepare vector artwork.
Bench Logo Evolution: Comparing Changes Across Versions
Compare Bench logo versions by geometry, type, spacing, color and vector quality, and choose a lockup by intended use and documented identity.
Phoenix Suns logos over the years
A design-focused guide to Phoenix Suns marks from the original sunburst to the current geometric sun, wordmarks and Valley identity, with practical notes for comparing versions and handling logo assets.