Twix New Logo: A Before-and-After Comparison

Why a before-and-after view helps

A logo comparison is most useful when it is tied to a specific task. For product photographers, content creators and designers preparing Twix-style branding, the goal is usually to identify which visual elements changed, how the wordmark behaves on packaging, and what to check before filming or photographing a product.

Use the comparison to plan framing, lighting and export settings rather than to rank one version as better. Treat published branding assets as reference material that may differ between regions, product lines and package sizes.

What usually changes in the Twix wordmark

The Twix logo is built around a compact wordmark, often paired with a red background and gold or yellow accent shapes. A redesign comparison typically focuses on letter spacing, stroke weight, shadow treatment and the break between the two bars of the mark.

Older artwork may show a heavier outline, more dimensional beveling or a tighter letter arrangement. Updated versions often flatten highlights, simplify the surrounding shapes and improve legibility at small sizes on wrappers and screen overlays.

Color and contrast across versions

Red, gold and white remain the recognizable Twix palette, but tone and contrast can shift between print packaging, web graphics and video thumbnails. A printed wrapper may use deeper reds than an on-screen asset, and lighting can make the same gold read differently in photos.

Before editing product shots, check the color values in the reference image you are actually using. Screen captures, scanned labels and camera shots may not match the original packaging exactly because of white balance, compression or reflective material.

Comparing old and new artwork in practice

Place the two versions side by side at the same pixel height. If the old mark has a stronger outline, note whether that matters for your background, overlay or thumbnail size. A simpler mark may survive downscaling better, while a heavier mark may be easier to see in bright outdoor footage.

Check the comparison at the final delivery size, not only in the editor. Small text or thin outlines can vanish in a favicon, social preview or embedded video overlay even when the full-size file looks clean.

File types and export considerations

For camera tests, mockups and overlays, a transparent PNG or SVG is usually easier to work with than a photo of packaging. If your reference has a background, crop it carefully or use a mask so the logo does not carry unwanted shadows or color casts into the scene.

When exporting for video, keep the logo at a resolution appropriate for the frame. A graphic prepared for a website thumbnail may not remain sharp when scaled into 4K footage, especially if it includes fine gold outlines or small trademark details.

Using the comparison in a photo or video workflow

Start by deciding whether you need the new logo alone or both versions together. For a redesign explainer, show the old and new marks with matched scale, background and lighting. For a product scene, use only the version that appears on the item being filmed.

Keep the comparison readable on a phone screen. The Twix name is short, so a vertical split or a simple side-by-side layout usually works better than a heavily annotated slide crowded with arrows and measurements.

Privacy and source checks

Treat downloaded logos, wrapper scans and product photos as third-party artwork. Check the rights and source for any asset before publishing it in a video, tutorial or portfolio. A screen capture from a search result is not automatically cleared for reuse.

If you compare images locally in a browser tool, prefer one that processes files on the device. Even then, verify the tool's stated data handling before loading confidential client work.

Choosing the right version for the job

Choose the new logo when the work needs current brand recognition, such as a recent product review or updated packaging study. Choose the older artwork when the task is explicitly about redesign history, retro packaging or a before-and-after explainer.

If both versions are needed, keep the transition simple: match size, use a neutral background and avoid claiming that one version is objectively better without a defined criterion such as small-size legibility, color contrast or reproduction on camera.