Twix Logo Changes: A Before-and-After Redesign Audit
Use a camera or image tool to compare Twix logo changes across years. Learn how to set up a before-and-after audit and check packaging or screen captures.
Before you start
This process is local and visual: gather clear pictures of the Twix logo from different years, then compare them side by side. The query "twix logo evolution" is best handled with printed packaging, store shelf photos, or close screen captures from brand videos and product pages. No design service or online tool is required.
For a cleaner audit, use a camera or phone with a stable position, even lighting, and the same angle for each label. Avoid mixing blurry close-ups with wide shots. If you are working from screens, keep the same crop and resolution so the comparison does not exaggerate small changes.
Step-by-step instructions
First, collect two or more examples of the Twix logo from different eras. Place them in one folder and rename the files by year or source, such as "twix-logo-old" and "twix-logo-current". Include a note about whether the image came from packaging, an advertisement, or a screen capture.
Next, open an image viewer or camera comparison view that supports zoom and alignment. Put the older logo on the left and the newer one on the right. Keep both images at the same displayed height so the comparison stays fair.
- Check the wordmark: look for changes in letter spacing, weight, slant, or case.
- Check the background shape: compare the rounded rectangle, frame, or wrapper shape.
- Check the color: note whether red, white, blue, or brown areas shifted in tone or size.
- Check small details: look at shadows, outlines, registration marks, or the double-bar shape.
For a more precise result, use a before-and-after slider or a split-screen view. Align the two logos by the wordmark center, then move the divider across the image. This is useful when one version has a larger brand element than the other.
Check the output
A reliable result should show three things: which elements changed, where the change is visible, and whether the difference comes from the logo or from the photo itself. Zoom into the wordmark and the outer shape to confirm the comparison is not hiding a crop or lighting issue.
If the images are from screenshots, check that contrasting backgrounds are not altering the perceived logo color. If the images are from physical wrappers, remember that printing gloss, curling, or store lighting can change how the red appears. The logo change itself may be limited to finer details rather than a full redesign.
Common problems and next steps
A frequent issue is comparing a wrapper photo with a clean digital asset. In that case, separate the audit into two passes: one for the drawn logo shape, and one for how it looks on real packaging. Do not treat a difference in material texture as a logo change.
If older examples are hard to find, use clear video frames where the product stays visible for a second or more. Choose frames without motion blur, then crop tightly around the logo. For "twix logo evolution", a short sequence of dated stills is often more readable than one crowded collage.