Super Bowl Logo Redesign: Evaluate Proposed Changes

Before you start

Prepare the proposed Super Bowl logo redesign files and the current version for comparison. Work with locally saved PNG, WebP, or SVG exports rather than screenshots of an editing app when possible. Screenshots may include interface elements, compression artifacts, or a color profile that makes the logo look different from the actual file. Treat the redesign as a visual proposal: evaluating it does not require a design service or specialized software. A browser, an image preview tool, and a simple vector or raster editor are usually enough.

Step-by-step instructions

• Open the current and proposed logos at the same physical size.
• Place them side by side without changing the aspect ratio of either image.
• Check the main wordmark first. Look for awkward letter spacing, uneven stroke widths, or letters that touch at small sizes.
• Check the emblem or secondary shape next. Confirm that it remains recognizable when the logo is reduced to a mobile header or profile-image size.
• View the redesign on light and dark backgrounds. Use a neutral background that does not add its own tint.
• Compare the color choices only after checking shape and spacing. A new palette can look dramatic even when the structure is unchanged.
• Review the largest and smallest planned uses. A logo that works on a broadcast graphic may fail as a small app icon or a printed badge.
• Ask for the source file if you need to assess editable layers, outlines, or an SVG export.

Check the output

Confirm that the proposed design still reads as a Super Bowl logo when the title text is removed or covered. The visual system should not depend on the full event name alone. Check contrast between the wordmark and its background, especially where thin text crosses a busy graphic. If exact color values are available, enter the foreground and background colors into a contrast checker. A redesign evaluation can accept a lower contrast than a body-text requirement because large display type and graphic marks have different thresholds, but the mark should still remain visible in the intended broadcast or small-screen context.

Common problems and next steps

One common issue is evaluating the redesign from a promotional mockup alone. A mockup shows the logo in a favorable scene but may hide cropping, spacing, or contrast problems. Ask for a flat version on a plain background. Another issue is comparing images at different scales. Make the measured height or width of the two logos match before judging details. If the redesign uses a new type style, test whether it remains readable in a small player card or as an overlay on video. Keep feedback specific and reversible: identify the scene, the observed issue, and a proposed check rather than requesting an unstructured full redraw.