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Purple RGB Color Code for Logo Design

The standard purple RGB code is rgb(128, 0, 128), hex #800080. See related purple values, how they behave in vector logo gradients, and what to check before print or brand use.

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Contents
  1. The Direct Answer: Standard Purple in RGB
  2. Related Purple Values from the CSS Named Colors
  3. Using Purple RGB Values in Vector Logo Gradients
  4. Vector Artwork, Embedded Images and Raster Previews
  5. RGB Is for Screens; Print Needs Separate Values
  6. If You Are Matching an Existing Brand's Purple

The Direct Answer: Standard Purple in RGB

The color named "purple" in the CSS and HTML color standards is rgb(128, 0, 128), written in hex as #800080. It mixes equal amounts of red and blue at about half intensity with no green, which gives a deep, fairly dark purple. If you need one canonical purple value for a logo file, a web stylesheet or a design tool's color picker, this is the one most software recognizes by name.

"Purple" is not a single fixed color in design practice, though. Many logos use lighter, bluer or redder purples, and several of these also have standard named values. Treat #800080 as a reference point, not as the only correct purple.

The CSS named colors below are fixed, documented values. They give you a range of purples to start from when building a logo palette or a gradient.

Name | RGB | Hex | General character
purple | 128, 0, 128 | #800080 | Deep, balanced red-blue purple
darkmagenta | 139, 0, 139 | #8B008B | Slightly brighter than purple
indigo | 75, 0, 130 | #4B0082 | Very dark, blue-leaning
rebeccapurple | 102, 51, 153 | #663399 | Muted, blue-leaning mid purple
darkviolet | 148, 0, 211 | #9400D3 | Saturated, vivid violet
blueviolet | 138, 43, 226 | #8A2BE2 | Bright, blue-leaning violet
darkorchid | 153, 50, 204 | #9932CC | Saturated mid purple
mediumorchid | 186, 85, 211 | #BA55D3 | Lighter, pink-leaning purple
mediumpurple | 147, 112, 219 | #9370DB | Soft, light blue-purple
plum | 221, 160, 221 | #DDA0DD | Pale, pink-leaning tint
lavender | 230, 230, 250 | #E6E6FA | Very pale, near-white tint

The descriptions in the last column are editorial judgments about how the colors tend to read. The RGB and hex values are the standard definitions.

Using Purple RGB Values in Vector Logo Gradients

In a vector logo, a gradient is stored as a set of color stops attached to a shape. It is not a grid of pixels. The RGB values you choose stay exact and editable, and the gradient re-renders smoothly at any size. A common approach is to pair two purples that differ mainly in lightness or hue, such as indigo into mediumorchid, or to run purple toward a neighboring hue like blue or magenta.

<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 200 200">
  <defs>
    <linearGradient id="purpleFade" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0" stop-color="#4B0082"/>
      <stop offset="1" stop-color="#BA55D3"/>
    </linearGradient>
  </defs>
  <circle cx="100" cy="100" r="90" fill="url(#purpleFade)"/>
</svg>

The snippet uses the SVG namespace identifier that the format requires. It runs a gradient from indigo to mediumorchid across a circle. Because the stops are plain hex values, changing the palette later means editing two attributes, not redrawing the artwork.

  • Keep a solid-color version of the logo alongside the gradient version for small sizes, single-color printing and embroidery, where gradients often fail.
  • Check that text or icon details stay legible across the whole gradient, especially where a dark purple meets a dark background.
  • Record the exact stop values and positions in the brand guidelines so others can reproduce the gradient consistently.

Vector Artwork, Embedded Images and Raster Previews

Where you take a purple value from matters. In true vector artwork, you can read the fill or gradient stop values directly from the file, and they are exact. Some files saved in vector formats only wrap an embedded raster image, and a file's name or extension does not prove it contains editable paths. If you sample a color with an eyedropper from a PNG, JPG or screen preview, compression, color profiles and anti-aliasing can shift the result. A gradient sampled this way gives you an approximation of one point, not the original stop values.

RGB Is for Screens; Print Needs Separate Values

RGB describes color for screens. For printed logo deliverables, purple usually needs a CMYK or spot-color equivalent. The right conversion depends on the color profile and printing conditions. Saturated purples like darkviolet and blueviolet can look duller in CMYK than on screen. No verified CMYK or Pantone equivalents were supplied for the values in this article, so confirm print values with your printer or a proof rather than relying on automatic conversion.

If You Are Matching an Existing Brand's Purple

No brand-specific purple codes were provided as evidence here. If you need a particular company's purple, its official brand guidelines are the reliable source, not a sampled screenshot. Being able to download a logo file does not by itself grant permission to modify the artwork, reuse its fonts or use the trademark. A color value alone is generally not protected the way a logo is, but reproducing a brand's distinctive combination of color and mark can raise trademark concerns. Check the applicable usage terms before you use someone else's logo or a look-alike palette.