Pringles Logo Redesign: Before-and-After Evaluation

What this evaluation covers

This review compares the redesigned Pringles logo with the earlier mark and explains what the changes mean for people searching, preparing or working with vector logo files. The essential answer is that the Pringles logo redesign is a simplified refresh of the familiar mascot and wordmark: the character has been flattened, the facial details reduced, and the surrounding shapes cleaned up. The redesign matters to vector users mainly because it changes which version a brand guideline, reproduction file or editable logo package should contain.

Which logo is under discussion

The before version is the glossy, more dimensional Mr P character with detailed eyebrows, fuller shading and the older red wordmark inside an oval. The after version is the current simplified mascot: the moustache and face are flatter, the eyes and brows are simplified, and the red oval treatment was later dropped from the lockup in many applications. The crisp form is easier to reproduce at small sizes, but this is an editorial judgement about visual clarity, not a measurement.

What changes in a vector file

A real vector logo should contain editable paths for the mascot, lettering and supporting shapes. The redesign reduces gradients, highlights and complicated facial contour lines, so a clean vector redraw typically has fewer overlapping bezier shapes and a more predictable outline version. Do not assume a file is editable artwork only because it has a filename or extension such as SVG, AI or EPS. Those formats can also contain embedded raster images or a raster preview beside limited vector content.

Before-and-after comparison

Feature | Before mark | Redesigned mark

Character shading | Strong highlights and dimensional shading | Flatter, simpler surfaces

Facial detail | Detailed eyes, brows and face lines | Reduced facial features

Wordmark container | Prominent oval behind the name | Oval often removed or de-emphasised

Moustache treatment | Curved and glossy | Cleaner flat shape

Small-size reproduction | More detail to control | Simpler shapes and outline

Practical implications for vector users

If you are matching a current brand application, use the redesigned simplified artwork rather than the older glossy version. If you are reproducing a packaging or archive reference, confirm which era is shown before reusing a downloaded logo file. The old and new artwork are not interchangeable in the same lockup.

• Check whether the SVG or EPS paths are true vector shapes, not just an embedded image.
• Confirm whether the mascot is presented alone, in a one-color version, or inside the oval lockup.
• Do not treat permission to download a logo as permission to alter its artwork or use its trademarked elements in another product.
• Keep the supplied brand fonts separate from the logo paths when preparing files for print or online use.

Gaps in the available evidence

This assessment does not provide official measurements, an original editable master file, Pantone values or the registered trademark usage terms. A filename, preview image or download page cannot establish the legal right to modify the artwork, lettering or character. Verify the actual file contents and the applicable brand or licence terms before using a downloaded Pringles logo in production.