Pinterest Logo History: Comparing Design Changes
A practical guide to recognizing Pinterest logo changes, comparing the versions, and identifying the current design without relying on invented details.
Before you start
This guide treats logo history as a visual-identification task, not as a promise of exact dates or internal brand decisions. If you need a dependable reference, check Pinterest's official newsroom or brand materials. Avoid drawing conclusions from cropped screenshots, low-resolution previews, or recolored fan art, because those can alter the shape and spacing enough to make versions look alike.
The process is local and observational: open an official, verified image on your device, compare it with another version, and note only what is visible. No special service or upload is required.
Step-by-step instructions
1) Collect only clean, official examples. Use the current Pinterest app icon, the Pinterest newsroom, or a press page. Fan-made archives are useful reminders but are not proof of an official release.
2) Separate the symbol from the wordmark. The symbol is the stylized script-like pin letter. The wordmark is the full name set in a specific typeface. A redesign may change one, both, or neither.
3) Compare the same size. Scale both images to roughly the same height before judging shape, weight, or spacing. Small icons can hide changes in the curves.
4) Look for the strongest stable feature first. For the Pinterest symbol, that is usually the overall pin-like silhouette with a rounded base and a tapering tail. Start there, then move to smaller details such as the placement of the upper loop or the thickness of the stroke.
5) Check the wordmark separately. Note only clear differences you can see: serif or sans-serif style, letter spacing, capitalization, and whether the type appears bolder or lighter.
6) Record the context. Note the background color, whether the logo is shown in a circle or square container, and whether the image is an app icon, a press image, or a screen capture. Context can make the same mark look different.
7) If a date appears in a caption, treat it as a label to verify, not as confirmation by itself. Pair the date with the visual evidence you collected.
Check the output
The expected result is a short, verifiable comparison: which part changed, how it changed, and where you saw it. A useful note might say that the symbol keeps a pin-like outline while the wordmark appears lighter or more compact, without inventing a release date.
Quality check: the two images should be similar in resolution and alignment. If you cannot tell whether a curve changed, say so instead of guessing. Low-resolution or heavily compressed images are a limitation, not a clue.
Common problems and next steps
Problem: the old and new logos look identical. Zoom in on the wordmark and container rather than the symbol. In some periods, the more visible change is typography, spacing, or the surrounding app-icon shape.
Problem: colors make the versions seem different. Strip the color mentally by checking the outline and negative space. A dramatic background change can distract from a minor revision to the mark itself.
Problem: sources disagree. Return to the most official source you can access and compare what it shows. If a community timeline gives a date that the official source does not support, leave the date out rather than repeat it.
Problem: the image shows only part of the logo. A cropped symbol cannot reveal changes to letterforms or the full wordmark. Find another view or restrict your comparison to the part that is visible.
Problem: you need the current asset for a project. Use the official download or brand page for the intended platform. For a screenshot or mockup, include the source date and platform so the version can be checked later.