Pepsi logo redesign: before-and-after evaluation
A practical before-and-after look at the Pepsi logo redesign, with attention to vector artwork, redraw structure, and logo file delivery.
Contents
What this evaluation covers
The direct answer is that a Pepsi logo redesign should be evaluated as a change in design concept, vector artwork structure, and delivered file set, not as a single image file. The logo under discussion is the Pepsi globe mark: a circle divided by a curved white band, with the wordmark in a custom typeface. A vector redraw preserves this mark as editable paths so the artwork can be scaled, recolored, and exported without rebuilding it.
What a before-and-after comparison should show
For vector logo work, the useful before-and-after evidence is presentational: the previous version, the redesigned version, and the structural changes in the artwork. This includes changes to the globe shape, the white band, the circle proportions, the outer ring, and the wordmark. A comparison is strongest when both versions are shown in the same color and background conditions rather than in promotional mockups that change lighting and perspective.
Evaluating the vector structure, not the file extension
A file with an editable vector format extension does not by itself prove that the artwork contains clean editable vector paths. Some delivered files include an embedded raster image inside a vector container, or a raster preview alongside an actual vector layer. The practical check is whether the globe, band, type, and ring open as separate editable shapes rather than as a single non-editable image object.
What to inspect in a redrawn Pepsi mark
A production-ready redraw should allow these checks without relying on the original brand files:
- Globe contour: the outer circle is a smooth symmetrical circle, not a trace with wobble or uneven segments.
- White band: the curved band is built from clean curves that meet the circle edge without gaps or overlaps.
- Color areas: red and blue regions are closed shapes that can be selected and recolored independently.
- Wordmark: the Pepsi wordmark is present as artwork or is clearly identified as a separate type-dependent element.
- Layers: overlapping forms are separated so exporting a one-color version does not leave unwanted white gaps.
- Outlines: strokes, if used, are expanded or intentionally kept as live strokes, and the behavior matches the intended use.
File delivery and practical use
A complete logo delivery should state which formats are supplied and what each is for. An editable vector file supports scaling and structural edits. A PDF or vector-based container may carry an embedded raster image, so the statement of format alone is not enough to confirm editability. Permission to download a logo is also not the same as permission to modify its artwork, fonts, or trademarks.
Limits of this assessment
No measurements, proprietary source files, or brand-issued artwork are used here. This evaluation is based on the supplied direction and does not document specific redesign dates, official design intentions, or trademark permissions. Any claim about official Pepsi artwork should be confirmed against the brand owner's current logo guidance.
Practical conclusion
A redesign evaluation is most practical when it answers one question clearly: does the new artwork work as editable vector structure and as a consistent delivered file set? The Pepsi mark succeeds only if the globe, band, and wordmark remain clean editable shapes, the before-and-after comparison uses equivalent presentation, and the delivered formats match the intended use.