Pepsi’s 2023 Logo Redesign: Before-and-After Evaluation

What is the essential answer about the 2023 Pepsi logo as vector artwork?

The 2023 Pepsi logo redesign does not introduce a new mark from scratch. It returns the brand to a more traditional circular globe with a bold horizontal wordmark inside the circle, while keeping the red, white and blue palette the brand has used for decades. In practical vector-logo terms, this means the new artwork is closer to the compact, self-contained lockup that Pepsi used for much of the late twentieth century, but with refreshed spacing, lettering and shading. Designers working with the logo should treat it as a redrawn identity rather than a simple restoration of an old file.

Before-and-after structural changes

Before 2023, the most recent globally visible Pepsi logo separated the globe icon and the wordmark. The globe appeared as a tilted, dynamic circle with a sweeping white band, while the lowercase wordmark sat beside it in a lighter, thinner style. The new version removes that separation. It places the wordmark directly across the middle of the globe, returning to a single emblem-like shape.

Pepsi logo comparison before and after the 2023 redesign

Feature|Pre-2023 design|2023 redesign

Layout|Separate globe icon and lowercase wordmark|Wordmark centered inside a circular globe

Typographic style|Thinner lowercase lettering|Bolder uppercase lettering

Globe treatment|Tilted, asymmetric sweep|Rounder, more symmetrical globe

Overall silhouette|Wide horizontal lockup|Compact circular badge

The change also affects visual balance. Because the wordmark sits inside the circle, the logo has a more uniform bounding shape and works more predictably in square or circular containers. The earlier separated lockup was wider and required more horizontal space.

What this means for vector artwork structure

In vector workflow, the 2023 version should be understood as a layered piece of artwork, not one flattened path. A well-built master file would typically contain the blue outer circle, the white wave, the red lower section, and the lettering as separate objects or groups. That structure matters when the logo needs to be recolored, outlined, reversed to white, or constrained to a print area.

The centered wordmark creates one practical consideration: the lettering must remain legible when the badge is reduced to a small size. A vector file does not solve that by itself. The artwork may scale without losing resolution, but the designer still needs to check whether the lettering stays readable at app-icon or social-profile dimensions.

The 2023 redesign is best described as a redrawn wordmark inside a refreshed globe. It is not enough to take an older vector circle and paste new text over it. The proportions, letter spacing, wave angle and color breaks were adjusted as part of the identity update.

Why the circular badge changes practical logo use

The compact form makes the 2023 logo easier to place in square formats such as cans, social avatars, app tiles and sponsorship badges. At the same time, it reduces the natural width of the brand name. In very small digital placements, the uppercase lettering can appear tighter than the previous lowercase wordmark.

For vector preparation, the main tasks remain the same: confirm that the supplied file contains real vector paths rather than a placed raster image, inspect how the wordmark has been converted or outlined, and preserve the original color values. Calling a file an EPS, AI, SVG or PDF does not by itself prove that all artwork inside is editable vector content.

What should be checked before using the artwork

• Confirm the files contain editable vector paths and not an embedded bitmap image

• Check whether the wordmark is live text or has been converted to outlines

• Verify the approved red, blue and white values rather than sampling from a low-quality screenshot

• Test the badge at small sizes to see whether the centered lettering remains readable

• Review brand guidelines for clear-space, minimum-size and color rules

Downloading a logo file does not automatically grant permission to modify the artwork, redraw the wordmark or use the files outside the intended brand context. Trademark and usage restrictions remain separate from the technical ability to open and edit a vector document.

The 2023 Pepsi redesign is a structural return to the circular badge, but it is a new vector identity rather than a simple revival of the old artwork.