Articles
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What color is this
How to identify a color from a logo or image: reading hex, RGB, CMYK and spot values, naming colors in English, and why vector fills, embedded images and screenshots can give different answers.
Letter Spacing in Bootstrap: How to Control Tracking for Logos and Brand Text
Bootstrap has no built-in letter-spacing utility. Learn how to add one, why it may not affect your logo, and what to check in the logo file first.
Brand Color Palette Generators: What They Do and How They Fit Vector Logo Work
A practical look at brand color palette generators: what they produce, how their output applies to vector logos and gradients, and where you still need to make your own judgments.
Favicon vs Submark: Key Differences and How to Choose
A submark is a compact version of a logo; a favicon is the small icon a website shows in browser tabs. Learn how they differ, how they relate and how to pick a favicon symbol.
Color Theory for Logo Palette Design
How color theory applies to logo palettes: the three sets of primary colors, how to read a color wheel, common color harmonies, and how to build a palette that holds up in vector logo files.
Pixel Circle Generator: Crisp Circles for Favicons and Pixel Icons
How a pixel circle generator works, how to choose the right diameter, and how to rebuild the pattern as grid-aligned vector artwork for a sharp favicon.
AEW Logo Font: Is It a Typeface or Custom Lettering?
What font is the AEW logo? Why it is best treated as custom lettering rather than an installable typeface, and what that means for redrawing, matching and using the artwork.
Colors That Go With Sage Green
Which colors pair well with sage green, why they work, and how to build a sage-based logo palette that stays consistent in vector files, print and on screen.
Tertiary Colors: What They Are and How to Use Them in a Logo Palette
Tertiary colors mix a primary with an adjacent secondary. Learn the six hues, how color models change them, and how to build and prepare them in vector logo artwork.
Colonial Font Identification: How to Pin Down Colonial-Style Lettering in a Logo
What people mean by a colonial font, the visual cues of colonial-style lettering, how to identify the type in a logo, and how to check vector files and rights.
How to Convert FCM to SVG for Usable Logo Artwork
How to convert an FCM cutting file to SVG, what the conversion keeps or loses, and how to check that the result works as logo artwork.
Colors that go with orange
Which colors pair well with orange in a logo: blue, warm neighbors, teal, neutrals and more, plus contrast checks and how to set up the palette in vector files.