Articles
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How to Preserve Logo Aspect Ratio When Resizing
A focused guide to preserving logo aspect ratio when resizing vector assets, with observable design details, practical steps, and completion checks.
Pringles Logo Redesign: A Before-and-After Evaluation
A practical visual audit of the Pringles logo redesign: what changed, what stayed, and what the before-and-after comparison reveals for logo design and vector asset use.
Pepsi Logo Design Document: Evaluating the Redesign Rationale
A practical audit of the Pepsi logo redesign: observable design details, documented rationale, and gaps in the public design evidence.
Reddit Logo Redesign: A Before-and-After Evaluation
A focused before-and-after evaluation of the current Reddit logo redesign, covering the updated mark, wordmark, color treatment, and practical implications for vector logo use.
New Orlando Magic Logo: A Before-and-After Evaluation
A practical before-and-after evaluation of the new Orlando Magic logo, covering observable design details, common redesign tradeoffs, and what to verify before working with vector assets.
Google logos history: a visual redesign audit from 1997 to today
A practical before-and-after audit of Google logo history, covering each major redesign, its typography and color choices, and what designers can learn from the changes.
PwC’s New Logo: A Before-and-After Design Evaluation
A practical before-and-after evaluation of the PwC logo redesign, covering observable design details, visual identity changes and what they mean for logo use.
GE Logo Evolution: Comparing Design Changes
A practical before-and-after audit of GE logo versions, comparing the classic circle monogram with the current simplified wordmark.
Google Logo Evolution: Comparing Old and New Designs
A practical audit of the Google logo changes, comparing the 1998–2015 designs with the 2015 wordmark and Google G, and what each version means for vector logo use.
Bad Logo Designs: Problems to Identify Before a Redesign
A practical logo redesign audit covering common bad logo design problems, observable visual cues, likely causes, and targeted corrections.
How to Preserve Logo Aspect Ratio When Resizing
A focused guide to preserving logo aspect ratio when resizing vector assets, covering lock controls, proportional handles, and visible completion checks.
Knicks Logo Redesign: Before-and-After Evaluation
A focused visual comparison of the Knicks logo redesign, covering observable changes in structure, color, typography and practical considerations for vector logo use.