Articles
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Failed and Questionable Logo Redesigns: What Went Wrong
A practical review of failed and questionable logo redesigns, what breaks in vector logo artwork, and how to avoid the same delivery and scalability problems.
Logo Redesigns of 2023: Before-and-After Evaluation
A practical evaluation of 2023 logo redesigns, focusing on vector artwork quality, editable file structure and what the changes mean for logo use.
Lacoste New Logo: A Practical Before-and-After Evaluation
A practical assessment of the Lacoste new logo, covering vector artwork expectations, the crocodile mark, typography, and what to check before using or replacing logo files.
Twitter Logo History: A Practical Comparison of Design Changes
Compare the Twitter logo before and after key redesigns: what changed, why it matters for recognition, and how to evaluate a simplified bird mark.
Diamondbacks Logo History: Evaluating the Redesigns
A focused look at the Arizona Diamondbacks logo history, distinguishing documented identity changes from visual interpretation and considering the practical vector-design details.
Google Logos Over the Years: Evaluating the Design Changes
A practical guide to comparing Google logos over the years: what changed, why those changes matter for legibility and small sizes, and how to check the results.
Seesaw New Logo: A Practical Before-and-After Evaluation
A practical before-and-after look at the Seesaw new logo, what changes in the vector artwork, and what to check before editing or delivering logo files.
New Hornets Logo: A Practical Before-and-After Evaluation
A practical evaluation of the new Hornets logo, focusing on vector logo design, artwork structure, and what to check before using editable logo files.
Boring Logos: How to Evaluate Whether a Redesign Is Needed
Learn a practical checklist for deciding if a plain or boring logo should be redesigned, what to verify first, and how to test changes locally.
Racist Logos: How to Audit Harmful Imagery Before a Redesign
A practical workflow for auditing racist logos, checking visual cues, and deciding whether to remove, replace, or redesign harmful imagery.
How to Audit Ugly Brand Logos Before Planning a Redesign
A practical logo audit checklist for camera, microphone and image tool users who need to review a brand mark before planning a redesign.
Goodyear Logo Redesign Audit: Comparing the Previous and New Design
A vector-focused audit of the Goodyear logo redesign, comparing the previous and new design through geometry, typography, spacing, color and scalability.