Articles
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Rockies New Logo: Comparing the Redesign With the Previous Identity
A visual comparison of the Rockies new logo and the previous identity, focused on geometry, typography, color and practical uses for researchers and vector logo work.
Commanders New Spear Logo: A Before-and-After Design Audit
A focused vector-logo audit of the Commanders new spear mark, covering the before-and-after change and practical file-use points.
HP’s 2016 Logo Redesign: A Practical Before-and-After Evaluation
A focused before-and-after review of HP’s 2016 logo change, covering what shifted in the mark design and the practical vector-logo points to check before use.
WashU’s New Logo: A Before-and-After Evaluation
A practical before-and-after assessment of Washington University in St. Louis's new logo, focused on vector artwork, editable file use, and trademark boundaries.
UNICEF’s Old and Current Logos: A Before-and-After Evaluation
A practical comparison of UNICEF’s historic and current logos, with guidance on vector artwork, file delivery and what to check when preparing the files.
Cannondale Logo Evolution: Evaluating the Design Changes
A practical guide to tracing the Cannondale logo through its historical design changes, with steps for evaluating visual shifts and checking results.
Brighton Logo Evolution: Evaluating the Redesigns
An evidence-led assessment of Brighton logo history for readers evaluating vector logo artwork, including documented design changes and practical file considerations.
Titans Logo Comparison: A Practical Design Audit
A practical approach to comparing Titans logos for print, screens, signage and favicons. Learn which file properties, controls and export checks matter before choosing.
Slack Logo Evolution: Evaluating the Redesign
A focused assessment of the Slack logo history, the 2019 redesign, and what the changes mean for vector artwork and practical logo file use.
GoDaddy’s Old and Current Logos: A Before-and-After Evaluation
A focused before-and-after evaluation of GoDaddy’s old and current logos, with practical guidance on vector artwork, editable file structure and logo delivery.
Old vs. New Logos: A Practical Redesign Audit
A practical guide to comparing old and new logo versions through observable design details, including simplified marks, legibility, and vector production implications.
BP Logo History: Evaluating the Redesigns
A practical assessment of BP logo history, what changed across the redesigns, and how to evaluate vector logo artwork and editable deliverable files for use.