Articles
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Good and bad logo examples: practical criteria for a redesign audit
Use practical vector logo criteria to audit good and bad logo examples before a redesign: scalable artwork, delivery formats, editability, color, typography, and licensing gaps.
The Gap Logo Fiasco: How to Evaluate a Redesign
Learn a practical method for judging a logo redesign, using the Gap logo controversy as a framework for evaluating clarity, recognition, and rollout decisions.
Cracker Barrel Logo Redesign: Before, After, and Evolution
A practical guide to the Cracker Barrel logo redesign, its before-and-after changes, documented evolution, and what to check when using vector logo artwork.
Monster logo redesign: before-and-after evaluation
A practical before-and-after evaluation of the Monster logo redesign, focused on vector artwork, recognizable structure, and which logo files matter for real use.
Cowboy Channel New Logo: Before-and-After Evaluation
A practical before-and-after evaluation of the Cowboy Channel new logo, focusing on vector artwork structure, file delivery, editable paths and logo use.
Twitter Logo Redesign: Compare Versions and Evaluate the Changes
A practical guide to comparing the Twitter logo across versions, understanding the redesign changes, and evaluating which version fits your use case.
NBC Sports Logo History: Evaluating Design Changes
A practical guide to examining NBC Sports logo changes over time, comparing design elements and using the Logo Lab to assess color, contrast, typography, and file preparation.
Chrome Logo Evolution: Comparing the 2008, Older and Current Designs
A visual guide to the Google Chrome logo across 2008, older and current versions, comparing geometry, color, shading and vector asset implications.
Spectrum Logo History: A Before-and-After Design Evaluation
A practical before-and-after evaluation of Spectrum logo history, separating documented vector artwork details from visual interpretation and noting gaps in the record.
City of Austin New Logo: Before-and-After Evaluation
A focused before-and-after evaluation of the City of Austin new logo, with practical notes on vector artwork, file delivery and what editable files can and cannot tell you.
New Proton Logo: Evaluating the Visual Changes
A practical guide to examining the new Proton logo in photos, screenshots, video calls, and published images without inventing brand details.
Austin Logo Rebrand: A Practical Before-and-After Evaluation
A practical, evidence-led assessment of the City of Austin logo rebrand, covering the new mark, design choices, vector artwork implications, and what readers should verify before reuse.
