Articles
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BT logo redesign: before-and-after evaluation
A practical evaluation of the BT logo redesign, focused on what changes in the vector artwork and what those changes mean for files, formats and usage.
Google’s 2005 and 2013 Logos: A Practical Comparison
Compare the 2005 and 2013 Google logos for screens, video calls, and small-size use. Learn how changes in type, contrast, and scaling affect readability.
Anchor Hocking Logo History: Comparing Design Changes
How to compare Anchor Hocking logo versions, spot material design changes, and avoid common identification mistakes when reviewing trademark history.
Google’s New Logo: What Changed and How to Evaluate It
A practical guide to the current Google logo, what changed in the 2015 redesign, and how to assess or prepare vector artwork for digital and print use.
Emory Healthcare's New Logo: Evaluating the Redesign
A practical assessment of the Emory Healthcare logo redesign, what the available information does and does not confirm, and what that means for vector logo use.
PwC logo redesign: evaluating the old and new visual identity
A practical assessment of the PwC logo redesign, comparing the old and new wordmarks and explaining what the change means for vector logo use.
Miami Heat Logo Redesign: A Before-and-After Design Audit
A practical audit of the Miami Heat logo redesign covering vector artwork, editable file structure and logo delivery decisions for people preparing or evaluating NBA-style vector assets.
Alpine F1 Logo 2026: Before-and-After Design Evaluation
A focused before-and-after evaluation of the Alpine F1 logo for 2026, covering vector logo structure, identifiable changes, and practical file-delivery implications.
Pizza Hut Logo Redesign: A Practical Design Audit
A practical assessment of a Pizza Hut logo redesign request, covering vector artwork checks, file-format limits, and the design decisions that affect logo delivery.
GoDaddy Logo Evolution: Evaluating Design Changes
A focused assessment of the GoDaddy logo history and the practical implications of its vector artwork changes for designers and brand users.
Milwaukee Logo History: A Practical Redesign Evaluation
A practical assessment of the Milwaukee logo from a vector design perspective, covering its redesign logic, likely construction features, and what editors should verify before use.
Trail Blazers Logo History: Comparing Design Changes
A focused guide to the Portland Trail Blazers logo history, comparing the pinwheel design changes across eras and their practical implications for vector asset use.