Articles
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How to Audit Ugly Logo Designs Before a Redesign
Learn a practical workflow for auditing ugly logo designs before a redesign. Identify vector geometry, typography, color and export problems using measurable checks rather than taste alone.
IHOP Logo Change: A Before-and-After Design Evaluation
A practical before-and-after evaluation of the IHOP logo change, focusing on vector logo structure, editable artwork concerns and what the redesign means for logo files.
Old Hawaiian Airlines Logos: A Before-and-After Design Comparison
A visual comparison of the old Hawaiian Airlines logo designs and the current identity, focusing on typography, color, iconography, scalability and practical use of vector assets.
Sheetz Logo History: A Practical Redesign Audit
A focused assessment of the Sheetz logo history and what its vector construction, typography, red shape and delivery formats mean for practical logo use.
Google’s 2010 Logo vs. Its Current Identity: A Design Audit
A focused design audit of the Google logo in 2010 versus the current wordmark, covering type, color, shadow, geometry and practical implications for vector logo work.
Sun-Maid Logo History: What Each Redesign Preserved and Changed
A practical review of the Sun-Maid logo history, what each redesign preserved or changed, and how the artwork decisions affect vector logo use.
London 2012 Olympics Logo Controversy: Evaluating the Design
A clear, evidence-led look at the London 2012 Olympic logo design controversy, what the symbol was intended to convey, and why the artwork cannot be evaluated as a clean vector file.
Qantas Logo Evolution: Before-and-After Evaluation
A practical assessment of Qantas logo vector artwork, comparing the original winged kangaroo with the 2007 redesign and explaining what the changes mean for editable logo files.
Lululemon Logo Evolution: Reviewing Changes Over Time
A focused review of the documented changes to the Lululemon logo over time, connecting the visual history to practical vector artwork considerations.
Menards Logo Redesign: Comparing the Old and Current Versions
A focused visual comparison of the old Menards logo and the current version, covering typography, geometry, color, spacing, scalability and practical implications for vector asset use.
UTMB Logo Redesign: Comparing the Old and Current Versions
A visual comparison of the old UTMB logo and the current University of Texas Medical Branch mark, covering typography, geometry, color and practical vector use.
Did the Buccaneers Change Their Logo? A Version-by-Version Comparison
A visual comparison of Tampa Bay Buccaneers logo changes across eras, covering the 1976 original, 1997 redesign, 2014 update and 2020 refinement, with practical notes for vector use.