Articles
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Mi logo redesign: before-and-after evaluation
What changed in Xiaomi's Mi logo redesign, how to read the before-and-after comparison as vector artwork, and what to check before using either version.
UFC logo redesign: before-and-after evaluation
How the UFC's flat redesigned wordmark compares with its earlier dimensional logo as vector artwork, and what to check before editing or using either file.
Sports logo redesign: auditing recognition and usability
How to audit a sports logo redesign for recognition and practical usability, from silhouette and color checks to the structure of the vector files.
Mavericks logo redesign: before-and-after evaluation
How to evaluate a Mavericks logo redesign before and after, what the available evidence can and cannot confirm, and why the source artwork matters for any comparison.
Southwest Airlines Logo History: Comparing Design Changes
How the Southwest Airlines logo evolved from its 1970s Texas roots to the 2014 heart identity, with a criteria-based comparison and notes for working with vector files.
Once you see it you can't unsee it logos
What 'once you see it, you can't unsee it' logos are, well-known hidden-image examples, and how negative-space tricks are built and protected in vector logo artwork.
Uber logo redesign: before-and-after evaluation
How Uber's 2018 wordmark compares with the 2016 bit-and-atom identity, what changed in the vector artwork, and what to check before using any Uber logo file.
Seahawks Logo Redesign: A Before-and-After Evaluation
A measured look at how the Seattle Seahawks logo changed from its original 1976-era mark to the 2002 redesign, and what to check when comparing or preparing vector versions of either.
Gemini logo redesign: before-and-after evaluation
An evaluation of the Gemini logo redesign: what changed in the spark mark, why it matters for vector artwork, and what to check before using or editing the files.
The Hartford New Logo: Before-and-After Design Evaluation
A practical before-and-after evaluation of The Hartford's new logo, focusing on vector design details, editable artwork structure and logo file considerations.
US Soccer Federation Logo History: Evaluating the Redesigns
A focused assessment of the US Soccer Federation logo redesigns, including what can and cannot be confirmed about the vector artwork, crest changes and practical logo use.
Colgate-Palmolive New Logo: Before-and-After Redesign Evaluation
A practical evaluation of the Colgate-Palmolive new logo redesign, what changed from the previous corporate mark, and what that means for vector logo files and brand artwork.