Articles
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Microsoft’s New Logo: Evaluating Before-and-After Changes
Is there a new Microsoft logo in 2026? A look at what the documented record shows, how the 2012 redesign changed the mark, and what to check before using any vector file.
Detroit Pistons Logos Over the Years
A measured guide to the main Detroit Pistons logo eras, from the classic circle to the teal horse and the 2017 revival, plus what to check before using a vector version.
Recent Logo Changes: How to Read a Redesign and What It Means for Your Files
How to identify recent logo changes, tell a full redesign from a quiet refinement, separate stated rationale from interpretation, and handle updated vector assets.
Logo best practices
Logo best practices explained through observable design details: simplicity, scalability, one-color performance, legible type and clean vector assets, plus a good vs bad logo comparison.
Retailer Logo History: How to Trace and Compare Store Brand Redesigns
A practical guide to tracing a retailer's logo history: what counts as a logo version, how to verify redesign dates and rationale, and how to compare and handle vector assets.
Elements of a Good Logo
The core elements of a good logo (simplicity, distinctiveness, scalability, one-colour versatility and clean vector construction), plus practical do's and don'ts.
Worst Logo Rebrands: What Went Wrong and What It Means for Your Vector Artwork
Gap, Tropicana, Cracker Barrel, Jaguar and more: why these controversial logo changes failed, and the vector artwork lessons each one offers designers.
Worst Logo Redesigns: Before-and-After Mistakes and Lessons
Which logo redesigns are widely judged failures, what went wrong in each before-and-after, and what those mistakes mean for vector logo files and usage rights.
All Chelsea Logos: The Club's Main Crests and How They Changed
A clear guide to the main Chelsea FC crests, from the Chelsea Pensioner to the lion and staff, with notes on design changes and using vector versions.
Top 10 Worst Logos: What Went Wrong and What Vector Designers Can Learn
An editorial look at ten of the most criticized logos and redesigns, what made them fail, and how those failures relate to vector artwork, scaling and file delivery.
Wrong Logos: How to Tell When a Logo File Is Not the Artwork You Need
A practical guide to spotting a wrong logo file: outdated versions, raster images disguised as vectors, missing fonts, wrong variants and usage-rights problems.
Mastercard logo redesign: before-and-after evaluation
A practical before-and-after look at the Mastercard logo redesign: what changed, why the flatter mark suits vector use, and what to check before using the artwork.