Articles
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Titans New Logos: A Before-and-After Evaluation
How to evaluate a Titans logo update: identify the marks being compared, separate vector artwork from raster previews, and understand download versus usage rights.
Lay’s New Logo: Evaluating the Redesign and Reader Reactions
How to assess the Lay’s logo redesign and the Reddit discussion around it, including what vector files show and what downloading the logo does and does not permit.
Recycle Logo Redesign: What to Settle Before You Redraw the Arrows
A practical guide to redesigning a recycling logo as vector artwork: identifying the source mark, checking rights, confirming editable paths and preparing deliverable files.
How to Check Logo Plagiarism During a Redesign Audit
A practical redesign-audit method for checking a logo for plagiarism: inspect vector paths, run image and trademark searches, compare geometry, verify fonts.
Texas Tech’s New Logo: A Before-and-After Design Evaluation
What can be said about Texas Tech's new logo and the Reddit debate around it, what can't be confirmed yet, and how to judge the redesign as vector artwork.
Sparkling Ice’s Old and Current Logos: A Design Comparison
How to compare Sparkling Ice’s old and current logos by typography, color, spacing and scalability, with notes on vector files, permissions and evidence gaps.
McDonald’s logos over the years: comparing identity changes
How the McDonald’s logo evolved from the Speedee mascot to the standalone Golden Arches, with a version-by-version comparison of geometry, type, color and vector use.
Raptors Logo Evolution: Evaluate Each Redesign
An evaluation of the Toronto Raptors logo redesigns, from the dribbling dinosaur to the claw-scratched ball, and what each change means for vector files.
Chase Logo History: Compare Changes in the Brand Identity
How the Chase octagon logo developed from its 1961 introduction, how the wordmark changed with mergers, and what to check before using Chase logo vector files.
Old vs. New Logo: A Practical Redesign Audit
How to compare an old logo with its redesign: which visual details to check, how to separate documented claims from interpretation, and what to verify before using vector files.
Big Brother’s New Logo: A Before-and-After Evaluation
How to evaluate the new Big Brother logo against the old one: identify the edition, compare the marks fairly, check true vector artwork and understand usage limits.
The New Dynamics 365 Logo: A Before-and-After Evaluation
How to assess the new Dynamics 365 logo against its predecessor, check whether your file is true vector artwork, and separate download access from usage rights.
