Articles
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Worst Logo Designs: Practical Audit Lessons, Including Pro Sports Examples
What makes a pro sports logo widely judged a failure, and how to audit any logo's vector artwork, file structure and usage rights before you rely on it.
Del Taco Logo Evolution: A Before-and-After Evaluation
A measured look at how to evaluate the Del Taco logo's evolution, which records are needed to confirm its history, and what matters when you work with vector versions of the mark.
Bing Logo History: Evaluating Each Redesign
A measured look at how the Bing logo changed from 2009 to the Microsoft Bing era, what each redesign means for vector artwork, and where the record has gaps.
TriStar Logo History: Comparing Identity Changes
How the TriStar Pictures Pegasus logo changed from the hyphenated Tri-Star era to TriStar, how to compare versions, and what to check in vector files.
Bad Logo Examples: How to Identify Problems Before a Redesign
Common bad logo examples and how to inspect them: design weaknesses versus vector artwork defects, file checks, use tests, and how to choose between rebuilding and redesigning.
Raptors Old Logo vs. New: A Practical Design Comparison
How the Toronto Raptors' original dinosaur logo compares with the claw-marked ball emblem: geometry, type, color, scalability, vector files and fit by use.
Orlando Magic Logo Rebrand: A Before-and-After Evaluation
How to evaluate the Orlando Magic logo rebrand as vector artwork: what can be compared, how to check real paths versus raster images, and what permissions apply.
Stack Overflow’s New Logo: A Before-and-After Design Evaluation
What can be said about Stack Overflow’s new logo, which version is under discussion, what evidence is missing, and how to check vector artwork before using it.
Oakland A’s New Logo: A Before-and-After Design Evaluation
What the A's “new logo” question likely refers to, what a fair before-and-after comparison should examine, and why vector files and usage rights need separate checks.
PwC Old vs. New Logo: A Practical Redesign Evaluation
How the PwC logo changed from the full PricewaterhouseCoopers wordmark to the short lowercase pwc mark, which version a comparison usually means, and what to check before using either file.
Logo Contrast: How to Evaluate Readability Before and After a Redesign
How to measure and compare logo contrast before and after a redesign: color pairs, contrast ratios, grayscale and size tests, path and type checks, and export settings.
Spotify Logo Through the Years: Evaluating Its Evolution
A measured look at how the Spotify logo changed from its launch-era glossy mark to its flat green icon, which details are documented, and what that means for vector files and usage rights.